What Is Community Management, Exactly? “Community management” is a term that’s thrown around a lot in the marketing and social media marketing space these days. You’ve maybe included it in a few job descriptions without really sitting down to...read more

What exactly is “marketing?” It’s a loaded question with an equally loaded answer. A google search will lead you to an endless onslaught of explanations about promotions, tone, ad spend, and even more industry-specific terminology that will only...read more

There are over 3.8 billion social media users across the globe. As you can probably imagine, social media is becoming increasingly important for businesses. It’s imperative to evaluate your campaign efforts in order to help your company continue to...read more

“You’ve got mail.” Ever since the ’90s and the rise of consumer email, checking our inboxes daily (or if you’re me, every 20 minutes) has increasingly become a ritual in our lives. Yet, with more and more companies vying for space in their customers’...read more

The past few months have demonstrated some of the most dramatic changes in consumer behavior that we’ve seen in our lifetime. In March alone, nearly 97% of restaurants in the United States were impacted by the mandatory dine-in closures. The industry...read more