The Ins and Outs of Google Shopping Ads

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The Ins and Outs of Google Shopping Ads

This past Cyber Monday was one of the biggest shopping days in history. US shoppers racked up a total of $9.4 billion in online sales.* With the holiday shopping season fast approaching, it’s time to start thinking of ways to promote your online stores. Organic efforts can only…more

Responsive Search is Here: What You Need to Know

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Responsive Search is Here: What You Need to Know

Have you ever launched an ad and thought “Oh…wait..this is not performing the way I thought it would.” If you haven’t been there yet, you will be at some point. Sure, you can always pull an ad and make adjustments but will you have the time to do…more

Ad Quality Score graphic

What is a PPC Ad Quality Score?

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What is a PPC Ad Quality Score?

Pay-per-click, PPC, traffic creates about 50% more lead conversion than organic traffic. The 3 paid ads at the top of the search engine results page (SERPS) get 46% of the clicks for the entire page. 65% of the clicks made on PPC ads are by customers who make…more