Last May, we discussed in length Google’s new search feature, Responsive Search Ads. At the time when the blog was written, the ads were still in beta testing. Now that we’ve taken the time to test this new ad format out, we wanted to take a moment to…more
The Ins and Outs of Google Shopping Ads
This past Cyber Monday was one of the biggest shopping days in history. US shoppers racked up a total of $9.4 billion in online sales.* With the holiday shopping season fast approaching, it’s time to start thinking of ways to promote your online stores. Organic efforts can only…more
Responsive Search is Here: What You Need to Know
Have you ever launched an ad and thought “Oh…wait..this is not performing the way I thought it would.” If you haven’t been there yet, you will be at some point. Sure, you can always pull an ad and make adjustments but will you have the time to do…more
What is a PPC Ad Quality Score?
Pay-per-click, PPC, traffic creates about 50% more lead conversion than organic traffic. The 3 paid ads at the top of the search engine results page (SERPS) get 46% of the clicks for the entire page. 65% of the clicks made on PPC ads are by customers who make…more