2020 is over (Hallelujah!) and it’s time to look ahead to the new year. Maybe your business should revise its 2021 marketing strategy, maybe your advertising messaging needs to shift completely. After a year full of surprises and unexpected changes,...read more
Why Referral Traffic Matters
Why Referral Traffic Matters
Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing--eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables. Generating...read more
Google Analytics – 3 Reports Everyone Should Run
I was at an industry party recently joking with a friend about my obsession with analytics and strategy. I am a veritable mad scientist when it comes to approaching creative campaigns and you will find me happiest standing in a room full of white boards...read more