The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Does working from home have you missing the office shenanigans or the microwave line chats? We’ve outlined 5 ways you can remain connected to your coworkers while working from home that do not involve waiting to cook your food in the single office microwave. If...read more
Have you recently performed a competitor analysis for your company? Also, do you know how to do one efficiently and effectively? If you’re unsure, or if your previous “analysis” was a quick scroll through of their social media accounts, you’re...read more
What Is Community Management, Exactly? “Community management” is a term that’s thrown around a lot in the marketing and social media marketing space these days. You’ve maybe included it in a few job descriptions without really sitting down to...read more
What exactly is “marketing?” It’s a loaded question with an equally loaded answer. A google search will lead you to an endless onslaught of explanations about promotions, tone, ad spend, and even more industry-specific terminology that will only...read more
There are over 3.8 billion social media users across the globe. As you can probably imagine, social media is becoming increasingly important for businesses. It’s imperative to evaluate your campaign efforts in order to help your company continue to...read more
PPC, or pay per click, can be scary to some people. Like, SEO, it’s one of those marketing disciplines that gets a bad rap for being too hard or, in a lot of cases I’ve come across, they’ve worked with a PPC “expert” who ended up blowing a budget...read more
The term "UX" refers to the user experience and is often bandied about when talking about web and app design. User experience encompasses a wide variety of things, from the function of your site to the ease of navigation to the quality of the content....read more
In 2010, Instagram began like any other social platform but in the past few years has since skyrocketed to popularity with Millennials and Gen Z and, as a result, has sparked both cultural movements and cultural malaise alike. Today we’re diving...read more
Lead scoring is one of those marketing terms you hear about that sound interesting and important, but not everyone can clearly define what it is, how to do it, or what it does. In today’s post, we’re going to dive right into lead scoring as a concept...read more
Think of your favorite brand. What comes to mind? A flash of color, a tag line, a jingle, a logo? Any and all of the parts of a business that you can see, touch, hear, and taste are part of their branding. Branding is how customers understand a business,...read more
Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs--welcome to the world's next biggest cohort. As a Millennial, I'm more than happy (and relieved) to have another generation moving up in the world--not just in influence but in spending...read more
Since our last in-depth how-to article on Google My Business there have been more than a few updates because, as we know, Google never lets anything rest for too long. In order to keep you in the know about this local SEO gem I’m going to do a brief...read more
By now, everyone is familiar with the concept of branding. Its “old school” definition “an identifying mark burned onto something or someone with a branding iron” more or less describes that modern meaning--albeit in a more depressing and sinister...read more
A messaging platform sounds pretty self explanatory: it’s the foundation of your brand’s messaging. One of the most important elements of building your brand is creating a brand message that is consistent throughout your organization, on your platforms,...read more
Marketing automation is always an AHA! moment when we speak to clients and prospects about the cool things that they can do with it. It seems like the magic ingredient to inbound success that so many businesses have been missing--a way to nurture and...read more
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