The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
What Is Community Management, Exactly? “Community management” is a term that’s thrown around a lot in the marketing and social media marketing space these days. You’ve maybe included it in a few job descriptions without really sitting down to...read more
What exactly is “marketing?” It’s a loaded question with an equally loaded answer. A google search will lead you to an endless onslaught of explanations about promotions, tone, ad spend, and even more industry-specific terminology that will only...read more
There are over 3.8 billion social media users across the globe. As you can probably imagine, social media is becoming increasingly important for businesses. It’s imperative to evaluate your campaign efforts in order to help your company continue to...read more
“You’ve got mail.” Ever since the ’90s and the rise of consumer email, checking our inboxes daily (or if you’re me, every 20 minutes) has increasingly become a ritual in our lives. Yet, with more and more companies vying for space in their customers’...read more
The past few months have demonstrated some of the most dramatic changes in consumer behavior that we’ve seen in our lifetime. In March alone, nearly 97% of restaurants in the United States were impacted by the mandatory dine-in closures. The industry...read more
In 2010, Instagram began like any other social platform but in the past few years has since skyrocketed to popularity with Millennials and Gen Z and, as a result, has sparked both cultural movements and cultural malaise alike. Today we’re diving...read more
Lead scoring is one of those marketing terms you hear about that sound interesting and important, but not everyone can clearly define what it is, how to do it, or what it does. In today’s post, we’re going to dive right into lead scoring as a concept...read more
Think of your favorite brand. What comes to mind? A flash of color, a tag line, a jingle, a logo? Any and all of the parts of a business that you can see, touch, hear, and taste are part of their branding. Branding is how customers understand a business,...read more
Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs--welcome to the world's next biggest cohort. As a Millennial, I'm more than happy (and relieved) to have another generation moving up in the world--not just in influence but in spending...read more
Since our last in-depth how-to article on Google My Business there have been more than a few updates because, as we know, Google never lets anything rest for too long. In order to keep you in the know about this local SEO gem I’m going to do a brief...read more
By now, everyone is familiar with the concept of branding. Its “old school” definition “an identifying mark burned onto something or someone with a branding iron” more or less describes that modern meaning--albeit in a more depressing and sinister...read more
A messaging platform sounds pretty self explanatory: it’s the foundation of your brand’s messaging. One of the most important elements of building your brand is creating a brand message that is consistent throughout your organization, on your platforms,...read more
Marketing automation is always an AHA! moment when we speak to clients and prospects about the cool things that they can do with it. It seems like the magic ingredient to inbound success that so many businesses have been missing--a way to nurture and...read more
One of the major goals of any marketing strategy should be to build a strong brand reputation by improving trust and loyalty. However, there's only so much you can do to convince your audience that your brand is trustworthy and reliable. This is because...read more
Do you need an agency or a full-time employee? That’s right, title as the first sentence, we’re going ALL IN today. It’s a question we’ve heard a lot so we decided to really examine our answer and provide a bit more detail on why we (unsurprisingly)...read more
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