Instagram Stickers: The Perfect Way to Kick Off 2020

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Instagram Stickers: The Perfect Way to Kick Off 2020

Instagram now has 1 billion users, with over 50% of those users engaging with the platform daily. We’ve seen massive growth and changes with Instagram within the last few years. These changes provide users and marketers alike, with new ways to engage and communicate with their audience. Getting…more

Vertical Content vs. Horizontal

Why Vertical Content Matters

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Why Vertical Content Matters

It wasn’t all that long ago that the very idea of vertical video or content would send a shudder down most of the Internet’s spine. “For [expletive]’s sake, record in landscape” was an all-too-common comment under any viral cellphone video shot vertically. For decades, audiences consumed movies and…more

Instagram Stories

Instagram Stories: What They Are and How to Use Them

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Instagram Stories: What They Are and How to Use Them

It’s story time. Stories are the one tradition that seems to transcend cultures and engage all walks of life. They are important IRL (in real life), and online. In 2013, Snapchat introduced their story feature which paved the way for Instagram’s story feature which came out 3 years…more

Instagram basics

Instagram: The Ins and Outs

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Instagram: The Ins and Outs

In 2010, Instagram began like any other social platform but in the past few years has since skyrocketed to popularity with Millennials and Gen Z and, as a result, has sparked both cultural movements and cultural malaise alike. Today we’re diving into the digital marketing treasure trove that…more

instagram marketing

How to Set Yourself Up for a Top-Notch Instagram Marketing Strategy Today

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How to Set Yourself Up for a Top-Notch Instagram Marketing Strategy Today

There are two kinds of people in the Instagram marketing world: Those who know there’s been a change to Instagram’s algorithm but are in denial of the consequences for their brand Those who know about the algorithm changes and are FREAKING the hell out If you’re person #1,…more