We spend a lot of time exploring marketing best practices, and if there’s one practice that is of utmost importance, it’s that good designs matter! Good design makes your brand memorable, enhances your authenticity, as well as your professionalism,...read more
The Art of Social Media Event Marketing
The Art of Social Media Event Marketing
Why a Social Media Event Marketing Strategy is Your Best Friend Much like any aspect of social media, there has never before been more competition for the attention of your audience in the event space. Take a look at any online community calendar and...read more
Winning Content Marketing Ideas
Winning Content Marketing Ideas
Content marketing strategy is more than blogs and ebooks, it’s SEO, PPC, CRO, video, and social media. About 26% of internet users have ad-blocking tools active on their devices, privacy regulations are increasing in the US after the EU launched...read more
You Have HubSpot, Now What?
You Have HubSpot, Now What?
HubSpot is one of those powerhouse marketing automation tools you’ve heard about and now you are the proud owner of a bouncing baby HubSpot account. Hooray! Yipee! Mazel tov! But what’s next? One of the things I see a lot? Businesses excitedly...read more
When Brands Unite: How co-branding can pay off
When Brands Unite: How co-branding can pay off
Looking to increase your brand reach in an out-of-the-box way? Why not try a brand collaboration? Brand collaborations are nothing new and many times some of our favorite products are a result of co-branding. Co-branding isn’t limited to any industry...read more
How to Set Yourself Up for a Top-Notch Instagram Marketing Strategy Today
How to Set Yourself Up for a Top-Notch Instagram Marketing Strategy Today
There are two kinds of people in the Instagram marketing world: Those who know there’s been a change to Instagram’s algorithm but are in denial of the consequences for their brand Those who know about the algorithm changes and are FREAKING...read more
Native Advertising Examples that Will Leave You Wanting More
Native Advertising Examples that Will Leave You Wanting More
Advertising. You either love it or hate it. There doesn’t seem to be a middle ground. Or is there? Strangely enough, native advertising has emerged as advertising’s middle ground. People don’t react as negatively to native ads as they do with...read more
4 Signs You Need to Quit a Social Media Platform and Move On
4 Signs You Need to Quit a Social Media Platform and Move On
Knowing when it’s time to break up with your current social media platform can be an excruciating decision. The more time and money you’ve spent trying to make it work for your business, the harder it gets. The simple truth is that some brands...read more
2018 Super Bowl Ads that Didn’t Suck (& Why They Worked)
2018 Super Bowl Ads that Didn’t Suck (& Why They Worked)
We have to be honest. This year’s Super Bowl commercials fell short of our expectations. Except for a few gems, most of this year’s ad-fare was a little too careful about not straying into the territory of anything that represented outside-the-box...read more
Want to Simplify Your Content Management? (This Post is for You)
Want to Simplify Your Content Management? (This Post is for You)
Create content, they said. It’s the king of marketing, they said. Content is the best way to attract more website traffic and convert qualified leads, they said. What they didn’t tell you? Content management is a whole other ball game and it can...read more
Are These the Best 10 Super Bowl Advertisements of All Time?
Are These the Best 10 Super Bowl Advertisements of All Time?
Excitement. Boredom. Nausea. Confusion. Wherever you fall on the spectrum of feelings about the annual parade of Super Bowl commercials, you’ve probably seen at least one that’s captured your attention over the years. As marketers, we’ve watched...read more
What You Need to Know About Marketing to Generation Z (It Has to do with $44 billion)
What You Need to Know About Marketing to Generation Z (It Has to do with $44 billion)
Marketing to Generation Z is about to kick into high gear over the next few years. It seems like just yesterday everyone’s focus was on Millennials. What happened? According to recent research, the world’s youngest generation already has $44 billion...read more
The Best Reasons for Using Social Influencers in Your Marketing Strategy
The Best Reasons for Using Social Influencers in Your Marketing Strategy
15 years ago, the term social influencers wasn’t even on most people’s marketing radar. Social media was just a baby in 2003. The only sites worth mentioning were Myspace and LinkedIn until they were joined by Facebook in 2004. How things have...read more
Rebranding and Expansion of Services: A Chat with Envision’s President
Rebranding and Expansion of Services: A Chat with Envision’s President
It’s a new year and we’ve been busy bees! We’ve decided to a break from our productivity bee-dances (this metaphor is happening) and share with y’all a couple of 2017 accomplishments that have us buzzing with pride and excited to get going in...read more
3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action
3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action
Raise your hand if you’ve already heard about predictive marketing. While it’s certainly not a new concept, predictive marketing is experiencing a boost in prominence thanks to updated technology which has made it more effective—and popular—than...read more