If you have Sales and Marketing departments, the terms “MQL” and “SQL” may get bandied about quite a bit. If they’re not, that’s ok, because we’re about to learn what they are and how these terms can help you grow your business. What is...read more
The Ins and Outs of Dynamic Email Content
The Ins and Outs of Dynamic Email Content
Dynamic email marketing is on the scene to save you from losing subscribers (and potential sales) because of one bad email. We’ve all received poorly done automated emails that don’t have the right name or they contain information that’s irrelevant...read more
3 Brand Colors Everyone is Sick of Seeing
3 Brand Colors Everyone is Sick of Seeing
Choosing what colors you're going to use for your logo and general branding is incredibly important. We live in a world of color and subconsciously lean towards some colors more than others. Choosing a logo is hard enough but choosing the main color of...read more
Why Chatbots and Text Are Replacing Phone Calls
Why Chatbots and Text Are Replacing Phone Calls
Our phones are capable of doing almost everything we could imagine, but younger generations like Millennials and Generation Z are using the actual call function less frequently than ever before. We simply don’t like to communicate through phone calls...read more
Facebook Messenger as a Lead Generation Tool
Facebook Messenger as a Lead Generation Tool
As of 2019, over two billion people log into Facebook every month. This means that if you don't have a business page on Facebook, you need to set one up right after you read this. Most companies, no matter how big or small, have a Facebook business page....read more
4 Brilliantly Simple Tactics for Your Facebook Marketing Strategy
4 Brilliantly Simple Tactics for Your Facebook Marketing Strategy
Building a Facebook marketing strategy from scratch is a long, daunting task that sometimes leads to more problems than benefits—due to the sheer number of options at your disposal. If you google “Facebook marketing strategies,” it can get even...read more
6 Marketing Tips Every Yogi Knows That You Should Know Too
6 Marketing Tips Every Yogi Knows That You Should Know Too
A few weeks ago, I bit the bullet and purchased a one-month unlimited yoga pass. As I started practicing with more consistency and concentration than I ever have—truly taking in the tenets of yoga as well as the poses—I realized something awesome....read more
Engage Your Target Audience with Email Drip Campaigns that Resonate
Engage Your Target Audience with Email Drip Campaigns that Resonate
Drip campaigns are one of the most valuable tools in your marketing arsenal. Often referred to as email drip campaigns, they are a series of emails sent to a contact list. Each email in the campaign series is “dripped” out over a specified time period. The...read more
35 Lessons You Can Learn from Great Business Blogging Experts
35 Lessons You Can Learn from Great Business Blogging Experts
Blogging tips should be simple, helpful, and effective. In this post, you’ll learn the top 35 tips used by the best bloggers and content marketers in the world to create amazing posts that keep readers coming back for more. Do you currently manage...read more
A Guide to Evaluating Social Media Services for Small Businesses
A Guide to Evaluating Social Media Services for Small Businesses
Targeted leads, increased brand awareness, industry insights – these are just a few of the benefits that a strong social media strategy has to offer small businesses. Because of the time investment and expertise required, many small business owners...read more
Green Marketing: How to Market Your Eco-Friendly Business
Green Marketing: How to Market Your Eco-Friendly Business
If you’re not familiar with green marketing tactics and strategies, you’re not alone. Most eco-friendly businesses are only just beginning to grasp the concept of sustainability marketing. A finance friend of mine recently guessed that green marketing...read more
4 Simple Steps to Develop a Winning Brand Positioning Strategy
4 Simple Steps to Develop a Winning Brand Positioning Strategy
When it comes to making purchase decisions, today's consumers are just a few keystrokes away from discovering a host of competing solutions, which is why a brand positioning strategy can set your brand apart. If you don't have a strategy in place for...read more
Social Media Statistics That Will Knock Your Socks Off
Social Media Statistics That Will Knock Your Socks Off
The influence of Facebook, Instagram, Snapchat and other major social platforms is staggering. Gone are the days when television and radio were the mainstays of media consumption. Social media has taken over, and thanks to a million different social media...read more
5 Tactics that Are Killing Your Lead Conversion Rates
5 Tactics that Are Killing Your Lead Conversion Rates
Lead conversion rates can make or break campaigns. Low conversion rates are a clear indication your content isn’t resonating with your audience. High conversion rates imply that you’re content is targeted for the correct audience and is perceived...read more
Ramping Up the Performance of Your Email Subject Lines
Ramping Up the Performance of Your Email Subject Lines
Countless marketing industry outlets have proclaimed that the “death” of email has come to pass - and we couldn’t disagree more. Email marketing remains one of the most reliable ways to reach prospects, leads, and customers. It’s uniquely positioned...read more