I was at an industry party recently joking with a friend about my obsession with analytics and strategy. I am a veritable mad scientist when it comes to approaching creative campaigns and you will find me happiest standing in a room full of white boards...read more

Did you know that you can use Google Analytics to help you more accurately track inbound traffic from multiple outbound marketing efforts? If you are running a social media campaign, email marketing campaign or have banner ads or partner links out on...read more

Are you happy with the current return on investment for your marketing efforts? Do you find that you are spending more and more each year on your marketing efforts only to realize minimal gains? If so, you may be what is considered a Neanderthal Marketer....read more