The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
If you have Sales and Marketing departments, the terms “MQL” and “SQL” may get bandied about quite a bit. If they’re not, that’s ok, because we’re about to learn what they are and how these terms can help you grow your business. What is...read more
Dynamic email marketing is on the scene to save you from losing subscribers (and potential sales) because of one bad email. We’ve all received poorly done automated emails that don’t have the right name or they contain information that’s irrelevant...read more
Choosing what colors you're going to use for your logo and general branding is incredibly important. We live in a world of color and subconsciously lean towards some colors more than others. Choosing a logo is hard enough but choosing the main color of...read more
Our phones are capable of doing almost everything we could imagine, but younger generations like Millennials and Generation Z are using the actual call function less frequently than ever before. We simply don’t like to communicate through phone calls...read more
As of 2019, over two billion people log into Facebook every month. This means that if you don't have a business page on Facebook, you need to set one up right after you read this. Most companies, no matter how big or small, have a Facebook business page....read more
SEO and link building strategies go hand in hand. One can’t be nearly as effective without the other. In case you’re not familiar, link building is the practice of getting websites and publications to link to your website pages and content. These...read more
Your website is one of the most essential components of running a successful business. Almost every business needs to have an online presence if they want to be profitable and reach their target market. However, even if a business has a website, there’s...read more
Facebook marketing is no bed of roses. Many of the best marketers have ventured onto the social giant with high hopes, only to be faced with defeat time and again. There’s a million different reasons why they fail, but here’s a piece of information...read more
Optimization is a word used quite frequently in the marketing industry, especially in the context of search engine optimization, web page optimization, social media optimization and content optimization. However, not many people focus on “marketing...read more
Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you want to turn into leads and customers. It includes things like search engine optimization, email...read more
Everyone knows what a logo is, but few people understand what a logo does. Iconic American art director and graphic designer Paul Rand once said, “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies.” Rand’s...read more
I have a hunch that I’m not the only one at Envision who feels this way: brainstorming sessions are the best. With no specific agenda other than to think of ideas, group brainstorms are fun and free-flowing. To someone standing on the other side of...read more
Four months ago, I was researching online social media kits. As I was browsing through the competing options I noticed they had one flaw in common; they were focusing on the wrong metrics. Increasing followers, driving website traffic, increasing leads...read more
Marketing design is one of the most abused, misunderstood, and impressive elements of marketing and sales. The earliest examples of modern advertisements were first witnessed during the 19th century for Pears Soap. Ever since then, design has played a...read more
We’ve all experienced it. That moment when you’re adding a stunning social media image to your brand’s profile. You hit the “upload” button, beaming as the progress bar rapidly advances. In your mind’s eye, you can already see your brand’s...read more
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