The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
88% of local business searches on a mobile device either call or visit the business that was searched within 24 hours. (Nectafy) Almost 50% of all Google searches are related to finding local businesses and services. (SEO Expert) 97% of internet...read more
Defining your brand can be a difficult and overwhelming experience. Trying to distill your business into tagline, logo, or elevator pitch is more work than it seems and the importance of getting it right the first time often keeps a lot of businesses...read more
As far as B2B marketing goes, there are few social media platforms that are as effective as LinkedIn for lead generation. In fact, of all the leads generated through social channels out there, LinkedIn is responsible for generating 80%. Of course, in...read more
Pay-per-click, PPC, traffic creates about 50% more lead conversion than organic traffic. The 3 paid ads at the top of the search engine results page (SERPS) get 46% of the clicks for the entire page. 65% of the clicks made on PPC ads are by customers...read more
Ah, company culture! It’s the buzzword all industries can’t seem to shake but what does it actually mean? Is it indoor slides and weekly keg parties? Is it insurance coverage and a parking spot? Is it casual Fridays or daily tarot readings? When companies...read more
Do you know how to market digital products effectively? Sometimes it takes a little extra creativity and outside-of-the-box thinking to develop smart marketing tactics for your digital products. It’s hard to sell someone something they can touch, see,...read more
Branding and brand development are cornerstones of marketing. Most people know what a brand is; indeed, almost everyone can name a handful of brands off the top of their head. However, brand development is much more rare than basic branding, even in the...read more
Font. Those that think they know often don’t. We think it’s about time that businesses get some brutally honest thoughts on font choice, so we sat down for a chat with Sarah Firle, our Senior Graphic Designer, for the real scoop. We know, we know:...read more
Call us crazy, but we think productivity is important. With dozens of clients to manage—each with their own tasks and subtasks—leaning on old school pen and paper planners just doesn’t cut it. While many business organization tools have come...read more
Spring may be one of the least-spooky times of the year, and that's exactly why we'd like to serve you up a few spooks. The takeaway? Think of these as common marketing blunders and mistakes you definitely don't want to make. One It was January 1,...read more
Sometimes blog prompts just don’t come. You can sit and concentrate, research, and brainstorm all you want, but the inspiration just doesn’t come. It’s not easy to consistently contribute high-quality blog posts that combine critical thinking and...read more
This is a guest post by Patrick Foster, of EcommerceTips.org. Patrick Foster is a freelance writer and contributor to multiple marketing and e-commerce blogs with a passion for business, start-ups, and all things social. The jury is in: cultivating...read more
If you were asked to rattle off a list of social media benefits for your business, you could probably come up with at least five items without batting an eye. Terms like brand awareness, follower growth, and customer service roll off the tongue as naturally...read more
If you’ve spent any significant amount of time with kids, you’ve probably had a moment where you noticed they have more to offer than just their shirt stains and uncovered sneezes: they have wisdom. We recently came to realize that they also can remind...read more
When you look up the definition of brand development, here’s what you’ll find: “A metric of marketing success that measures the number of sales within a specific market. The calculation is expressed as the number of unit sales per thousand people...read more
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