The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Sales enablement seems like a no-brainer for any company that has a Marketing and Sales team but there are still a lot of businesses that don’t practice it. If you’re one of those, you’re certainly not alone and it’s never too late to get your...read more
When it comes to your marketing efforts, you're collecting a lot of important customer data and prospect information. We've talked to countless businesses who are trying to keep everything in order through a Google spreadsheet or their MailChimp accounts....read more
While marketers have been focused on what it takes to attract and engage Millennials, another generation is quickly creeping up and preparing their take over: Generation Z. Right now, Generation Z represents more than 25% of the US population. This demographic’s...read more
88% of local business searches on a mobile device either call or visit the business that was searched within 24 hours. (Nectafy) Almost 50% of all Google searches are related to finding local businesses and services. (SEO Expert) 97% of internet...read more
Defining your brand can be a difficult and overwhelming experience. Trying to distill your business into tagline, logo, or elevator pitch is more work than it seems and the importance of getting it right the first time often keeps a lot of businesses...read more
Navigating new relationships was always weird, but when dating starts with a swipe to the right and not “Hey how are you,” it gets all the weirder. The “rules” are murky, ghosting is acceptable, and for better or worse, formalities are left by...read more
So, you’re looking for some copywriting tips. Most people turn to copywriting as a way of delighting their prospects, leads, and customers. However, many business owners are somewhat iffy on how copywriting can be used to enhance their brand. The name...read more
What makes a great branding process? Is it the way a logo evolves over time, or adjustments to messaging? Maybe a combination of many things? Brand evolution is a tricky progression. A messy process can mean the downfall of a brand, but a great process...read more
Do you know how to market digital products effectively? Sometimes it takes a little extra creativity and outside-of-the-box thinking to develop smart marketing tactics for your digital products. It’s hard to sell someone something they can touch, see,...read more
Branding and brand development are cornerstones of marketing. Most people know what a brand is; indeed, almost everyone can name a handful of brands off the top of their head. However, brand development is much more rare than basic branding, even in the...read more
Font. Those that think they know often don’t. We think it’s about time that businesses get some brutally honest thoughts on font choice, so we sat down for a chat with Sarah Firle, our Senior Graphic Designer, for the real scoop. We know, we know:...read more
Call us crazy, but we think productivity is important. With dozens of clients to manage—each with their own tasks and subtasks—leaning on old school pen and paper planners just doesn’t cut it. While many business organization tools have come...read more
Spring may be one of the least-spooky times of the year, and that's exactly why we'd like to serve you up a few spooks. The takeaway? Think of these as common marketing blunders and mistakes you definitely don't want to make. One It was January 1,...read more
Sometimes blog prompts just don’t come. You can sit and concentrate, research, and brainstorm all you want, but the inspiration just doesn’t come. It’s not easy to consistently contribute high-quality blog posts that combine critical thinking and...read more
This is a guest post by Patrick Foster, of EcommerceTips.org. Patrick Foster is a freelance writer and contributor to multiple marketing and e-commerce blogs with a passion for business, start-ups, and all things social. The jury is in: cultivating...read more
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