The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Logos are more than a picture--it’s a visual representation of your brand. Logos are how your customers get to know you and how they spot you in a sea of competitors. Are you fun? Serious? Conservative? How does your brand make them feel? Can they trust...read more
Welcome to Part 2 of our series, The Ins and Outs of Instagram. If you haven’t checked out our first part, check it out here when you have a second! We covered some of the basics in part 1, so today, we’re going to deep-dive into a highly underutilized,...read more
As you may have learned in the Gen Zbook, YouTube is killin’ it with spend-happy youths, broke MIllennials, aloof Gen Xers, and even the Baby Boomers. And while we all know that video marketing is an essential part of your content strategy, it still...read more
Let’s cut to it: Twitter is a major social platform but, for a lot of businesses, it doesn’t work. The thing is, Twitter is not the advertising juggernaut it was once perceived to be and with the trolling, influencers, and political back and forth--it’s...read more
PPC, or pay per click, can be scary to some people. Like, SEO, it’s one of those marketing disciplines that gets a bad rap for being too hard or, in a lot of cases I’ve come across, they’ve worked with a PPC “expert” who ended up blowing a budget...read more
You’ve probably heard a lot about content marketing and might even want to make it a regular part of your business operations, but do you know which content marketing services you’ll need to be successful? It’s easy to put the cart before the horse...read more
How do you generate leads online? Most business owners and executives respond by stating that blogging, social media, and email lists are common ways they obtain online leads. While blogging, social media, and email lists can all be great methods for...read more
Environments that encourage creativity and innovation tend to be extremely successful. When we think of marketing and advertising we usually picture a Mad Men-esque agency that produces brilliant creative campaigns with innovative ads. Most of the glitz...read more
Content marketing strategy is king. That doesn’t sound quite right does it? Most people stop after “content” and add “is king” onto the end before calling it a day. In today’s highly saturated age of online content, it’s not good enough...read more
It’s a commonly asked question; Isn’t it a bad idea to link to competitors in my blog post? While it may seem counter-intuitive, linking to competitor websites in your posts is an excellent blogging tactic. External linking carries several stigmas...read more
Raise your hand if you love seeing spam in your Facebook news feed. Did you raise your hand? We didn’t think so. Fake news and irrelevant ads are running rampant on the power-house social platform. Sensationalized content has been waging a war against...read more
Marketing has existed for centuries. As far back as the Romans and ancient Greeks, promotion, trade, and influence all played a major role in the success of the economy. Though the methods have changed drastically, the principles have generally remained...read more
Imagine that brand identity is the DNA of your business. It makes up every single element of your business. Employees, content, interactions, and more, it’s all part of your company’s DNA, your identity. Brand identity is the essence of your business....read more
Though well-intentioned, New Year’s resolutions are often the stuff of half-hearted Instagram truisms and generic quotes about “doing better.” Last month, we took a step back as a team to identify our individual and collective aspirations for...read more
When was the last time you conducted market research and analysis? If you’re like most business owners, executives, and professionals, you probably haven’t revised or updated your market analysis since creating your business plan. That’s not surprising...read more
-FINAL(01-00)-White&Blue-01.svg)
This website uses cookies to improve your experience, and to provide more personalized services to you, both on this website and other media. To find out more see our Privacy Policy