The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Think of your favorite brand. What comes to mind? A flash of color, a tag line, a jingle, a logo? Any and all of the parts of a business that you can see, touch, hear, and taste are part of their branding. Branding is how customers understand a business,...read more
Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs--welcome to the world's next biggest cohort. As a Millennial, I'm more than happy (and relieved) to have another generation moving up in the world--not just in influence but in spending...read more
Since our last in-depth how-to article on Google My Business there have been more than a few updates because, as we know, Google never lets anything rest for too long. In order to keep you in the know about this local SEO gem I’m going to do a brief...read more
By now, everyone is familiar with the concept of branding. Its “old school” definition “an identifying mark burned onto something or someone with a branding iron” more or less describes that modern meaning--albeit in a more depressing and sinister...read more
A messaging platform sounds pretty self explanatory: it’s the foundation of your brand’s messaging. One of the most important elements of building your brand is creating a brand message that is consistent throughout your organization, on your platforms,...read more
Marketing automation involves software that automates marketing tasks, such as emails, social media posting, and CRM integration. The purpose of marketing automation is to make tasks in the short-term easier in order to contribute to long-term success....read more
Our hands may still be cramping from taking so many notes during Inbound 2016—Hubspot’s annual 14,000+ inbound marketing conference—but we’d like to believe it was well worth it. We’ve distilled everything we learned down to nine key takeaways...read more
Custom web design is a cornerstone of a company’s online presence. It not only affects the customer’s relationship with the company, but indeed, its entire public image. In 2016, a website is perhaps the single most visible aspect of a company. From...read more
A good target market analysis can help you maximize your ROI. It’s what helps small businesses compete with large ones. Put simply, it’s knowing who your target audience is; the customer or client base you will be targeting specifically to purchase...read more
The frenetic nature of marketing makes it very easy to forget what the overall purpose of it is - namely, to differentiate your company from the dozens (or hundreds, or thousands) of similar organizations in your industry. This is true even for markets...read more
In the early 90s, when email was in its infancy, a "You've got mail!" message was a treat. It meant messages from family and friends, notes about work, and the occasional notification from a favorite company. Times have changed since then and email has...read more
You’ve figured out your web host, layout design, and your domain name, but you still have a few ‘getting started’ questions. What do you do before you dive into your blog? You might be wondering: Do I build up a library of posts so that my...read more
There are few industries, if any, where competition does not exist. Even in fields as specialized and demanding as aircraft manufacturing, you can count on at least a handful of companies furiously competing for business. If anything, competition is what...read more
Inbound marketing is here to stay, and with it comes a change in the way marketers need to approach online lead generation. Consumers no longer want to be sold; they want to be engaged and educated. Long gone are the days of paid email lists, begging...read more
We have entered a new period of business dominated by ‘attention scarcity’. Buyers have limited attention spans as a result of an abundance of information at their fingertips. Whereas companies used to be able to use a single medium--say, magazines...read more
-FINAL(01-00)-White&Blue-01.svg)
