The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
We talk a lot about digital marketing but did you know that we also design packaging? We occasionally geek out on Instagram about packaging designs we find in the real world and fall in love with (#designcrush). We’re always on the lookout for the latest...read more
There are a limited number of times that the universal consciousness of the consumer will tolerate a rebrand before the sneaking suspicion of instability starts to steer them away from a product or service. I once read on the world wide web that a brand...read more
Outbound marketing and inbound marketing are sometimes at war with one another. Typically, outbound methods are used by sales while inbound methods are used by marketing and, for some dumb reason, the two teams can sometimes war with one another over...read more
Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing--eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables. Generating...read more
Hot take: traditional Google text ads have become stale. Text-only ads are not only limited in their reach but also limited in their placement. If your bid is high enough to put you at the top of the SERPs than awesome! If not? The best place to bury...read more
When it comes to marketing, you don’t have to be good at EVERYTHING to succeed, but you should know what to prioritize. Here are some pointers to help you get ahead for the second half of 2016 and into 2017. Outdated Marketing Trends and Their Improved...read more
Analytics are some of the most powerful tools available to marketers today. Between Google Analytics and Salesforce, companies have more information about themselves and their customers than ever before. Furthermore, ongoing experimentation with analytic...read more
Email marketing has long been a go-to strategy for marketers trying to directly reach their audience - and, contrary to some reports from the ad industry, it remains a very effective way of showcasing your products to your customers. The rise of suites...read more
I love "boring" industries. I really do. And it’s not that I have a secret affinity for well-drilling or semiconductors. I don’t. As a copywriter, I love the challenge of finding the story—even the poetry—in the mundane, the utilitarian,...read more
It’s not me, it’s you. Well, it might be you. There’s a chance you’re doing everything perfectly when it comes to SEO for your business website/blog, but it’s more likely that you could use some, shall we say, tweaking. A bowtie straightened....read more
Search engine optimization (SEO) has existed for as long as search engines themselves. Most people just didn't know about it or have a term for it yet. From the mid 90's on, marketers and webmasters alike began writing their websites in such a way as...read more
Companies began selling their products on the web almost as soon as it became publicly available. Since then, eCommerce has only grown in terms of revenue and importance to a company’s bottom line. From behemoths like Amazon down to the local bike shop,...read more
Remember when we talked about your unique selling proposition? Unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully. You cannot develop effective marketing collateral,...read more
“Custom.” It’s so hot right now. Really, though. Whether you’re talking custom Nikes or custom web design, there’s this idea that customization directly correlates with value. And sometimes it does. If you’re seeking a web presence...read more
Branding is the cornerstone of any business’ marketing efforts; after all, a company’s brand is ultimately what a customer will remember and refer to when they consider making a purchase. Your company’s brand is comprised of many different factors,...read more
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