The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Do you need an agency or a full-time employee? That’s right, title as the first sentence, we’re going ALL IN today. It’s a question we’ve heard a lot so we decided to really examine our answer and provide a bit more detail on why we (unsurprisingly)...read more
Nothing halts a conversation faster than mentioning the “b-word,” -- budget. It happens all of the time and while money talk can be uncomfortable, when it comes to planning your marketing and branding strategy, it is critical to know what you can...read more
When we look at color not just from an artistic stance, but from that of a marketer, color is a reinforcing voice that helps drive prospects to a business subliminally. Colors have the powers explained above to create emotional responses that can sway...read more
Everyone.has.a.blog. Everyone. Dogs, babies, ornery cats, pet rocks--everyone. Wherever you go online you’re DROWNING in content and it’s out of hand and, honestly, consumers are starting to get really tired of it. Today we’re going to be talking...read more
Please note that this post was written by David Ward and originally posted on ANA.net. Whether it's a major brand or a small boutique agency, nothing can derail a great marketing message and strategy faster than poor communication among team...read more
“Content” has been a marketing buzzword for some time now, and it looks unlikely to recede any time soon. At its core, content marketing is simply showing the world why your company is the best, and why your potential customers should make a purchase...read more
In 2016, it can seem as if every company is focused solely on social and search advertising. Marketing tactics of the past appear to have fallen out of favor and out of use - in particular, the use of email. Countless different industry blogs utter the...read more
Digital marketing changes drastically from year to year (and for some industries, from week to week). Industry shifts, web trends, and ongoing marketing innovations present companies with new challenges and new opportunities around every corner. These...read more
It’s well understood that marketing and design go hand-in-hand; indeed, it’s very difficult to succeed at one without giving consideration to the other. Design affects practically every part of the marketing process, from choosing brand colors to...read more
Does that headline sound like an oxymoron? Tack ‘corporate’ onto anything and it can suck the air out of the room. Corporate + blog lends an image of dry, formal, sterile information that people skim over. There seems to be a general consensus that...read more
When it comes to marketing, you don’t have to be good at EVERYTHING to succeed, but you should know what to prioritize. Here are some pointers to help you get ahead for the second half of 2016 and into 2017. Outdated Marketing Trends and Their Improved...read more
Analytics are some of the most powerful tools available to marketers today. Between Google Analytics and Salesforce, companies have more information about themselves and their customers than ever before. Furthermore, ongoing experimentation with analytic...read more
Email marketing has long been a go-to strategy for marketers trying to directly reach their audience - and, contrary to some reports from the ad industry, it remains a very effective way of showcasing your products to your customers. The rise of suites...read more
I love "boring" industries. I really do. And it’s not that I have a secret affinity for well-drilling or semiconductors. I don’t. As a copywriter, I love the challenge of finding the story—even the poetry—in the mundane, the utilitarian,...read more
It’s not me, it’s you. Well, it might be you. There’s a chance you’re doing everything perfectly when it comes to SEO for your business website/blog, but it’s more likely that you could use some, shall we say, tweaking. A bowtie straightened....read more
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