The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Facebook is DEAD! Twitter is DEAD! Instagram is DEAD! Snapchat is DEAD! If you’ve read any social media news in the past few months, each of the platforms has been declared dead at least once. While this type of clickbait is often, at best, a poor attempt...read more
Does the Google Ads dashboard make you break out in hives? Does the difference between Search and Display elude you? Do acronyms like PPC, CTR, CTA, and CPC fill you with math-test-level dread? You’re not alone. PPC (pay per click) is some people’s...read more
When was the last time you really looked at your logo? What about your brand colors? Could you name the colors from your primary and secondary brand palettes? Your brand has a huge impact on the perception customers have of your business. Like really,...read more
Whether you sell snow cones or jet planes you need an SEO strategy. Search traffic numbers, lead generation, prospect education, and brand visibility all need an SEO to succeed. But SEO is usually the last thing that gets attention in a marketing strategy....read more
Lead generation is not just for some business, it's for ALL businesses: B2B, B2C, for-profit, non-profit, SMBs, Enterprise--you get the idea. But do you have any lead generation tactics in your current strategy? Are you always on red alert when it...read more
Email marketing is extremely effective for increasing ROI. That might seem counterintuitive as you think of the hundreds of emails sitting in your inbox, but it shows no sign of stopping. In fact, email marketing remains one of the most efficient, cost-effective...read more
The trickiest part of starting a business is identifying the products and services you would like to sell; the second trickiest is finding out exactly how to sell whatever you’ve chosen. No one would argue against the idea that marketing is one of...read more
Before Facebook, before Twitter - before Google, even - the Internet connected people through blogs. Although the term “blog” didn’t arrive until 1997, countless individuals and companies shared their thoughts and news with the world through the...read more
The brand of your organization is one of the most critical aspects of marketing your product or service. Brands serve as a kind of “mental bookmark” for your customers that allow them to understand who you are and what your company is about; more...read more
There’s a good chance that your brand positioning statement--if you have one penned already--is somewhat weak, average, or unmemorable. Maybe a combination of all three. Since it follows an easy, fill-in-the-blank boiler template that could also substitute...read more
At this moment, SEO continues to remain highly effective and a crucial component to website traffic and business. Since it isn’t going anywhere anytime soon, let’s talk for a moment or so about why it’s so gosh darn good before moving on to the...read more
According to new research, we’re currently at a turning point in the PPC industry for four distinct reasons: targeting options are improving, CPC (cost per click) is rising, mobile advertising is gaining more attention, and the way we define success...read more
A unique selling proposition (USP) is what your business stands for. It’s what sets your business apart from others because of what your business makes a stand about. It can help you attract and retain customers and reduce turnover. Many companies...read more
Your subscriptions to Netflix, Spotify, Dropbox and anything web or app related that you have signed up for or purchased are likely the result of you clicking on a Call to Action (CTA) button. What is a Call to Action? Strategic CTAs provide visitors...read more
Sure, there are the common metrics that all marketers and business owners keep their eyes on: time users spend on your website, the bounce rate, how many returning visitors you get, total conversions into sales. But there are some lesser-known marketing...read more
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