The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
It’s been established (read: beaten into our heads) that content is marketing royalty. Of all the different types of content, it has become increasingly clear that video is not only rising in the ranks: it is marketing’s new golden child. Marketers...read more
LinkedIn has over 500 million members, 206 million of which are consistently active on the site and 40% of overall users log in and engage on a daily basis. “So what?” you say, ”Isn’t LinkedIn a place for finding a job?” 61 million...read more
edg·y /ˈejē/ At the forefront of a trend; experimental or avant-garde. “I want my brand to be...edgier. Do you all do that?” This is a common refrain heard from brands looking to upgrade their current look. As Millennials and the older...read more
Content marketing is…. a vague term. For some people, it means blogging, for others it means hiring freelancers to write short-form content for their website, and for others? It’s a way of life. I’m not going to brag and say it’s a way of life...read more
Facebook is DEAD! Twitter is DEAD! Instagram is DEAD! Snapchat is DEAD! If you’ve read any social media news in the past few months, each of the platforms has been declared dead at least once. While this type of clickbait is often, at best, a poor attempt...read more
Your prospect’s behavior and expectations can be evaluated (by you) and sorted into one of two camps: either a sales qualified lead or a marketing qualified lead. Marketing v. Sales Qualified Leads A Marketing Qualified Lead is a prospect who is more...read more
Responsive web design is a fairly recent trend, but the general concept has existed since the dawn of mobile phones. Simply put, companies realized very early on that their customers and website visitors needed a unique form of their corporate website...read more
A company’s web presence is perhaps the single most important asset when it comes to marketing. As a society, we are spending more and more time online than ever before; accordingly, the web is where we go to learn more about a company that we may end...read more
The role of social media in marketing cannot be understated in any sense. In just over a decade, websites like Facebook and Twitter have gone from Silicon Valley startups to multi-billion dollar giants, and with such growth came a near-dominance of internet...read more
Email marketing is extremely effective for increasing ROI. That might seem counterintuitive as you think of the hundreds of emails sitting in your inbox, but it shows no sign of stopping. In fact, email marketing remains one of the most efficient, cost-effective...read more
The trickiest part of starting a business is identifying the products and services you would like to sell; the second trickiest is finding out exactly how to sell whatever you’ve chosen. No one would argue against the idea that marketing is one of...read more
Before Facebook, before Twitter - before Google, even - the Internet connected people through blogs. Although the term “blog” didn’t arrive until 1997, countless individuals and companies shared their thoughts and news with the world through the...read more
The brand of your organization is one of the most critical aspects of marketing your product or service. Brands serve as a kind of “mental bookmark” for your customers that allow them to understand who you are and what your company is about; more...read more
There’s a good chance that your brand positioning statement--if you have one penned already--is somewhat weak, average, or unmemorable. Maybe a combination of all three. Since it follows an easy, fill-in-the-blank boiler template that could also substitute...read more
At this moment, SEO continues to remain highly effective and a crucial component to website traffic and business. Since it isn’t going anywhere anytime soon, let’s talk for a moment or so about why it’s so gosh darn good before moving on to the...read more
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