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Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s...read more
Ready to grow your revenue by 20% with one, simple strategy? If you said no, go sit in a corner and think about what you’ve done. If you’ve said yes, because you are a human being who wants to succeed, then we have one word for you: Smarketing. Full...read more
If we had a dollar for every time a prospect doubted the benefits of paid social media… And to be honest, we get it. To the untrained eye, paid social seems like a waste of time—but putting money behind your social strategy will give you some of...read more
“I had no problem whatsoever hiring an agency for my business. We started right away and there were no issues at all.” — No one ever The excitement of growing your business to the point where you need outside help can sometimes overshadow...read more
What’s that old familiar saying? Change is inevitable? When it comes to SEO ranking factors and algorithm adjustments, that’s absolutely true. SEO ranking dynamics change all the time. If you’re not constantly checking for the latest news you...read more
Everyone within your company has a role to play, and without any of them success would be much more difficult. However, one of the most important ones is often one of the most overlooked. This role is, of course, that of a dedicated copywriter. If your...read more
Inbound marketing qualifies leads so that you don't have to - but many companies still have a number of misconceptions about what "good" leads are. Here are five of the most common misconceptions about qualified leads that you need to know: Qualified...read more
Pay-per-click (PPC) advertising is one of the oldest forms of online marketing, and still one of the most effective. Just as with other marketing tools and advertising channels, it’s essential to make sure you’re getting the most bang for your buck....read more
Not too many years ago, websites were designed specifically for desktop or laptop viewing. With the rapid advancement of the digital age many of these websites became outdated and difficult to access via mobile device. Users were frustrated and developers...read more
Inbound marketing is growing in relevance year after year. A solid inbound marketing strategy creates online content that attracts warm, qualified leads and then tends to those prospects with personalized content and marketing automation. It's a methodology...read more
SEO – search engine optimization – is a structured process for making your website more visible in search engines. Most effort in SEO focuses on Google: It is by far the search engine with the largest volume, and its results also influence the video...read more
In the world of website redesign, less truly is more. You want your website to be easy to read and easy to search. Here are 5 tips to on how to start a website redesign so that your website is easy to navigate and provides all the necessary information...read more
Whether you like to spend your time tidying up your website, writing in your blog, or posting social media updates, chances are that you already know that having a digital footprint is important. Now, more than ever, maintaining an online presence...read more
Even with the growth of technology and online marketing, the billboard continues to play an important component as a marketing tool. As a physical marker that thousands of people can see daily, it can hold great potential in exposing your company and...read more
We're all visual learners. Have you ever wondered what exactly that means? Human beings tend to learn and remember knowledge better if it is based on images and video than if it is simply based on text. But exactly how visual are we? As it turns out, 90...read more
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