The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Raise your hand if you’ve already heard about predictive marketing. While it’s certainly not a new concept, predictive marketing is experiencing a boost in prominence thanks to updated technology which has made it more effective—and popular—than...read more
It’s 2018 and that means it’s time to dust off your marketing strategies and adjust for the boatload of social media changes that occurred in 2017. If you’ve already accounted for most of the updates mentioned below you’re ahead of the game. If...read more
What comes to mind when you think about online search? Probably Google or Facebook. But what about Pinterest? You might be surprised to hear that Pinterest is updating their image and their platform by tossing their hat into the ring for consideration...read more
Are you related to, or friends with, a luddite? They still use a rotary phone, only communicate through snail mail, and listen to their favorite music on cassette tapes. In other words, they don’t adapt to changes over time. That’s exactly how...read more
Coming up with blog post ideas every week that feel fresh, useful, and high-quality can be a struggle. Writer’s block is real and during those times—when the mind goes completely blank—it can help to have a fallback list of great blog post ideas. Here...read more
Blogs are so ubiquitous these days that they’ve come to seem like an indispensable part of any online business presence. While well-run blogs are obviously valuable assets, it’s easy to lose track of the reasons why. Understanding the potential benefits...read more
Inbound marketing is crucial to businesses looking to expand and bring in new customers. While it is possible to execute most inbound marketing tactics on your own, reaching out to professionals for inbound marketing services will help you avoid the...read more
The key to a successful online marketing strategy is to create content that people want to read. But even the most creative and useful content can be overlooked if customers can’t find it in a quick online search. The best SEO content writing finds...read more
Sometimes companies come to us stumped by the fact that, while their newest marketing initiative is "working" (content marketing increased website traffic, or direct mail brought in more phone calls, or a holiday discount temporarily upped sales),...read more
In 2014 alone Google indexed more than 9 billion new web pages – more than one for every person on the planet – and the speed at which content is being created online shows no sign of slowing. This huge amount of created content is constantly competing...read more
With the increasing number of consumers flocking to social media to post product reviews, research businesses, and seek out referrals, it’s no doubt that social media tracking is a crucial step in your digital marketing strategy. Neglecting to “listen”...read more
Marketing has always been an effective way to grow a business. As the number of marketing channels grew, so did the number of businesses promoting themselves. It wasn't long before consumers were so overwhelmed with marketing messages that they started...read more
There's something undeniably magical – if a little old school – about opening up a carefully penned paper invitation, but for every letter your painstakingly calligraph, there are dozens of people who you'll never get around to inviting to your upcoming...read more
Keywords might be one of the most confusing topics in search engine optimization (SEO). You hear from one source that they are an excellent resource while another says that they are obsolete. So, which is it? Are keywords useful or a part of the old...read more
It's easy to get so consumed with digital marketing that you forget that marketing existed a long time before the Internet. Yes, marketing was a thing before smart phones, computers, TV sets, old-style telephones, radios, and newspapers. People even...read more
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