The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
There are two kinds of people in the Instagram marketing world: Those who know there’s been a change to Instagram’s algorithm but are in denial of the consequences for their brand Those who know about the algorithm changes and are FREAKING...read more
Advertising. You either love it or hate it. There doesn’t seem to be a middle ground. Or is there? Strangely enough, native advertising has emerged as advertising’s middle ground. People don’t react as negatively to native ads as they do with...read more
Knowing when it’s time to break up with your current social media platform can be an excruciating decision. The more time and money you’ve spent trying to make it work for your business, the harder it gets. The simple truth is that some brands...read more
We have to be honest. This year’s Super Bowl commercials fell short of our expectations. Except for a few gems, most of this year’s ad-fare was a little too careful about not straying into the territory of anything that represented outside-the-box...read more
Create content, they said. It’s the king of marketing, they said. Content is the best way to attract more website traffic and convert qualified leads, they said. What they didn’t tell you? Content management is a whole other ball game and it can...read more
You've done the grunt work and are now the proud owner and operator of a small business. Now for the hard part: attracting and keeping loyal customers. The key to reaching new, loyal customers is to attract them to your business with an eye-catching logo,...read more
Trade shows offer incredible opportunities for you to display your product and reach out to hundreds of new potential customers. But it's easy to get lost in the sea of the trade show floor if you don't plan ahead. Here are some ideas to make sure you...read more
Creating an appealing product package design tailored to your product is just as vital to your overall success as the product itself. It is crucial to use package design as the medium for catching a potential customer's eye, giving them cause to be curious,...read more
As a decision-maker in your organization, you're always looking for ways to get the word out about how awesome your company is. You’ve probably been focusing on getting your content up to SEO standards so that search engines will notice you and send...read more
Traditional marketing strategies that rely on forced attention grabbing, such as TV and radio advertisements, direct postal mailers and cold calls, aren’t overly effective at generating interest (and they certainly aren’t cheap.) Today’s consumers...read more
Defining your business-- knowing who it is and what it stands for-- is an essential first step in creating an effective marketing strategy. You can’t market a business or product that you don’t understand, just as you can’t develop a steady relationship...read more
Do you find yourself working longer and longer hours at your business without a large financial return on your time investment? Are you becoming increasingly discouraged by the growing responsibilities of your business, even though running it is what...read more
Your product positioning strategy is one of the most important marketing initiatives you will grapple with when introducing or re-branding goods and services. In a nutshell, product positioning refers to the inherent qualities that distinguish the item...read more
These days, we find ourselves bombarded with advertising at every turn: a multitude of billboards, banner ads, jingles and more that demand our attention and instruct us to "Buy This Product." With such a cacophony of promotion around us, the art of crafting...read more
So the time has come to “break up” with your current marketing agency. Or perhaps your business has never worked with an agency, but has grown to the point where you need help with your marketing. Hiring the best marketing agency is a bit like...read more
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