The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Does the Google Ads dashboard make you break out in hives? Does the difference between Search and Display elude you? Do acronyms like PPC, CTR, CTA, and CPC fill you with math-test-level dread? You’re not alone. PPC (pay per click) is some people’s...read more
When was the last time you really looked at your logo? What about your brand colors? Could you name the colors from your primary and secondary brand palettes? Your brand has a huge impact on the perception customers have of your business. Like really,...read more
Whether you sell snow cones or jet planes you need an SEO strategy. Search traffic numbers, lead generation, prospect education, and brand visibility all need an SEO to succeed. But SEO is usually the last thing that gets attention in a marketing strategy....read more
Lead generation is not just for some business, it's for ALL businesses: B2B, B2C, for-profit, non-profit, SMBs, Enterprise--you get the idea. But do you have any lead generation tactics in your current strategy? Are you always on red alert when it...read more
Your restaurant's branding may not always be top of mind but does that mean you're leaving money on the proverbial table? As a restaurant owner, your primary goal is to make food that your customers love. Secondly, you want to provide an unforgettable...read more
According to new research, we’re currently at a turning point in the PPC industry for four distinct reasons: targeting options are improving, CPC (cost per click) is rising, mobile advertising is gaining more attention, and the way we define success...read more
A unique selling proposition (USP) is what your business stands for. It’s what sets your business apart from others because of what your business makes a stand about. It can help you attract and retain customers and reduce turnover. Many companies...read more
Your subscriptions to Netflix, Spotify, Dropbox and anything web or app related that you have signed up for or purchased are likely the result of you clicking on a Call to Action (CTA) button. What is a Call to Action? Strategic CTAs provide visitors...read more
Sure, there are the common metrics that all marketers and business owners keep their eyes on: time users spend on your website, the bounce rate, how many returning visitors you get, total conversions into sales. But there are some lesser-known marketing...read more
“Branding is what people say about you when you're not in the room.” — Jeff Bezos, CEO, Amazon.com. A brand identity includes what your brand says, what its values are, how you communicate its concepts, and which emotions you want your customers...read more
Google Analytics for websites is one of the most popular (and powerful) marketing tools in the world. Companies of all sizes and industries use this web-based tracking technology to see who’s coming to their website, what they are doing there, and...read more
Word of Mouth Marketing (WOMM) is known to be the most valuable form of marketing, and...it doesn’t cost any money. It's one of the most credible forms of advertising because a person puts their reputation on the line every time they make a recommendation...read more
A customer doesn’t always know a great experience until they have one. B2B E-commerce Expectations are Changing B2B E-commerce buyers are more frequently preferring - and expecting - their experience to closely align with the B2C one. A great online...read more
“Brand is everything. It’s every interaction with someone outside of your business. It’s your company culture. It’s your production process and the way you deal with a bug.” -Chris Savage The value added to your company by ensuring excellent...read more
Know your people, people. The best way to boost organic traffic is to obtain a Freud-like status on knowing your intended audience even better than they know themselves, to an annoying, egotistical degree. Okay...maybe not at Freud-level, but you should...read more
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