The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Lead generation is not just for some business, it's for ALL businesses: B2B, B2C, for-profit, non-profit, SMBs, Enterprise--you get the idea. But do you have any lead generation tactics in your current strategy? Are you always on red alert when it...read more
Your restaurant's branding may not always be top of mind but does that mean you're leaving money on the proverbial table? As a restaurant owner, your primary goal is to make food that your customers love. Secondly, you want to provide an unforgettable...read more
Press releases can be a very effective way to share news about your company with the world regarding your latest and greatest accomplishments, but what most businesses fail to ask themselves is this: Why would anyone else care about this? It seems...read more
Running a restaurant is no easy feat -- but you knew this already. One of the things that restaurants often struggle with is how to get more customers. But it's not just about trying to get more customers, it's about finding customers that will come...read more
According to Google, about 4 out of 5 consumers use the internet for local searches—a startling number and a wakeup call for business who don’t have a local SEO strategy. Thankfully, Google My Business exists. For small businesses, brand exposure...read more
Sure, there are the common metrics that all marketers and business owners keep their eyes on: time users spend on your website, the bounce rate, how many returning visitors you get, total conversions into sales. But there are some lesser-known marketing...read more
“Branding is what people say about you when you're not in the room.” — Jeff Bezos, CEO, Amazon.com. A brand identity includes what your brand says, what its values are, how you communicate its concepts, and which emotions you want your customers...read more
Google Analytics for websites is one of the most popular (and powerful) marketing tools in the world. Companies of all sizes and industries use this web-based tracking technology to see who’s coming to their website, what they are doing there, and...read more
Word of Mouth Marketing (WOMM) is known to be the most valuable form of marketing, and...it doesn’t cost any money. It's one of the most credible forms of advertising because a person puts their reputation on the line every time they make a recommendation...read more
A customer doesn’t always know a great experience until they have one. B2B E-commerce Expectations are Changing B2B E-commerce buyers are more frequently preferring - and expecting - their experience to closely align with the B2C one. A great online...read more
“Brand is everything. It’s every interaction with someone outside of your business. It’s your company culture. It’s your production process and the way you deal with a bug.” -Chris Savage The value added to your company by ensuring excellent...read more
Know your people, people. The best way to boost organic traffic is to obtain a Freud-like status on knowing your intended audience even better than they know themselves, to an annoying, egotistical degree. Okay...maybe not at Freud-level, but you should...read more
Marketing occupies a very unique position in the overall direction of a business; as a department, it determines a large part of both where a company stands in the present moment, and where it is headed. Due to this, many marketing departments often find...read more
There’s a grey space that exists between customer interest and purchase. It is in this spot where you want to nurture your leads, and keep them flowing through your marketing funnel. An excellent way to keep the momentum going is establishing your email...read more
One of the first things that clients want to know when we first sit down with them is how to increase traffic to their website. More specifically, organic traffic. You know, traffic untouched by chemicals and pesticides, pay-per-clicks and ads. The...read more
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