The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
When I first heard the rumblings of GDPR (the General Data Protection Regulation) I was intrigued but only paid a modicum of attention. After all, this was for the EU and I was in Texas, so it wouldn’t affect me but I thought it was an interesting step...read more
If your business has any kind of marketing strategy, it’s likely that you’ve heard of inbound marketing services. Maybe you overlooked the term, thinking it was just another marketing buzzword (and we marketers do love our buzzwords… to a fault)....read more
Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s...read more
Ready to grow your revenue by 20% with one, simple strategy? If you said no, go sit in a corner and think about what you’ve done. If you’ve said yes, because you are a human being who wants to succeed, then we have one word for you: Smarketing. Full...read more
If we had a dollar for every time a prospect doubted the benefits of paid social media… And to be honest, we get it. To the untrained eye, paid social seems like a waste of time—but putting money behind your social strategy will give you some of...read more
Why long-tail keywords? The term “long-tail keywords” may conjure up images of lizard-like creatures scuttling around your computer, but in truth they’re incredibly effective for your SEO campaign. These are the specific phrases--three, maybe four...read more
B2B companies face a unique dilemma when it comes to their marketing efforts. Unlike marketing directly to consumers and customers, B2B organizations know that the awareness and discovery process of their potential clients may take weeks, or even months...read more
You can see it now - your company just transformed their outdated, inefficient marketing “strategy" into a multi-layered, lead-generating powerhouse. There are new customers left and right, profitability is up, customers are becoming huge advocates...read more
Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you need to notice you. It can include things like search engine optimization, email marketing, and...read more
Great products sell themselves. So how can you get your product to sell itself? By focusing less on marketing your product and more on helping your customers succeed. It seems crazy, right? But it works on account of one thing: action, action that...read more
In the world of marketing in 2016, we are privileged to live in a time where specific ad targeting is more accessible than ever. Between Facebook, Twitter, Instagram, Google AdWords and the plethora of other networks, your potential customers are making...read more
Fifteen years ago, your website's mere existence and aesthetics might have proved sufficient to differentiate your business from some competition. We live in a different world now - having a website simply lumps your business in with all of your competitors. Without...read more
Everyone within your company has a role to play, and without any of them success would be much more difficult. However, one of the most important ones is often one of the most overlooked. This role is, of course, that of a dedicated copywriter. If your...read more
Inbound marketing qualifies leads so that you don't have to - but many companies still have a number of misconceptions about what "good" leads are. Here are five of the most common misconceptions about qualified leads that you need to know: Qualified...read more
Pay-per-click (PPC) advertising is one of the oldest forms of online marketing, and still one of the most effective. Just as with other marketing tools and advertising channels, it’s essential to make sure you’re getting the most bang for your buck....read more
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