Marketing occupies a very unique position in the overall direction of a business; as a department, it determines a large part of both where a company stands in the present moment, and where it is headed. Due to this, many marketing departments often find...read more
A/B Testing Your HTML Email Campaign
While some may consider HTML email campaigns useless spam, it has been a marketer's best friend for many reasons. Some of which include: Rich media and graphics Immediate calls to action with clickable links No costs associated with printing...read more