The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
We talk a lot about digital marketing but did you know that we also design packaging? We occasionally geek out on Instagram about packaging designs we find in the real world and fall in love with (#designcrush). We’re always on the lookout for the latest...read more
There are a limited number of times that the universal consciousness of the consumer will tolerate a rebrand before the sneaking suspicion of instability starts to steer them away from a product or service. I once read on the world wide web that a brand...read more
Outbound marketing and inbound marketing are sometimes at war with one another. Typically, outbound methods are used by sales while inbound methods are used by marketing and, for some dumb reason, the two teams can sometimes war with one another over...read more
Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing--eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables. Generating...read more
Hot take: traditional Google text ads have become stale. Text-only ads are not only limited in their reach but also limited in their placement. If your bid is high enough to put you at the top of the SERPs than awesome! If not? The best place to bury...read more
Search engine optimization (SEO) has existed for as long as search engines themselves. Most people just didn't know about it or have a term for it yet. From the mid 90's on, marketers and webmasters alike began writing their websites in such a way as...read more
Companies began selling their products on the web almost as soon as it became publicly available. Since then, eCommerce has only grown in terms of revenue and importance to a company’s bottom line. From behemoths like Amazon down to the local bike shop,...read more
Remember when we talked about your unique selling proposition? Unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully. You cannot develop effective marketing collateral,...read more
“Custom.” It’s so hot right now. Really, though. Whether you’re talking custom Nikes or custom web design, there’s this idea that customization directly correlates with value. And sometimes it does. If you’re seeking a web presence...read more
Branding is the cornerstone of any business’ marketing efforts; after all, a company’s brand is ultimately what a customer will remember and refer to when they consider making a purchase. Your company’s brand is comprised of many different factors,...read more
Some of the most valuable prospective customers for your business come in the form of qualified sales leads. Once you’ve established a segment of prospects that you know are willing, able, and interested in purchasing your products, you can truly begin...read more
You're already convinced that keeping a blog on your website is an excellent way to drive traffic. That means that you have to keep up with a blog and have a steady supply of topics in the back of your mind, preferably with plenty that you can pull...read more
Social media this, social media that. You're probably feeling inundated with advice on social media these days. B2B or B2C, if your business doesn’t have an active, engaging, and relevant social media presence, you need to build one. And maybe...read more
It’s inevitable. We can’t talk about relevant website traffic without getting kind of meta. This post, admittedly, is meant to draw (relevant) traffic just as much as it is intended to inform and educate. But nothing we do—or you do—should...read more
Inbound marketing is a tried-and-true method of promoting a business. As we see it, the most effective Internet marketing is comprised of predominately inbound-focused strategies. After all, the use of AdBlock is on the rise, and many companies are beginning...read more
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