The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing--eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables. Generating...read more
Hot take: traditional Google text ads have become stale. Text-only ads are not only limited in their reach but also limited in their placement. If your bid is high enough to put you at the top of the SERPs than awesome! If not? The best place to bury...read more
It’s been established (read: beaten into our heads) that content is marketing royalty. Of all the different types of content, it has become increasingly clear that video is not only rising in the ranks: it is marketing’s new golden child. Marketers...read more
LinkedIn has over 500 million members, 206 million of which are consistently active on the site and 40% of overall users log in and engage on a daily basis. “So what?” you say, ”Isn’t LinkedIn a place for finding a job?” 61 million...read more
edg·y /ˈejē/ At the forefront of a trend; experimental or avant-garde. “I want my brand to be...edgier. Do you all do that?” This is a common refrain heard from brands looking to upgrade their current look. As Millennials and the older...read more
“Custom.” It’s so hot right now. Really, though. Whether you’re talking custom Nikes or custom web design, there’s this idea that customization directly correlates with value. And sometimes it does. If you’re seeking a web presence...read more
Branding is the cornerstone of any business’ marketing efforts; after all, a company’s brand is ultimately what a customer will remember and refer to when they consider making a purchase. Your company’s brand is comprised of many different factors,...read more
Some of the most valuable prospective customers for your business come in the form of qualified sales leads. Once you’ve established a segment of prospects that you know are willing, able, and interested in purchasing your products, you can truly begin...read more
You're already convinced that keeping a blog on your website is an excellent way to drive traffic. That means that you have to keep up with a blog and have a steady supply of topics in the back of your mind, preferably with plenty that you can pull...read more
Social media this, social media that. You're probably feeling inundated with advice on social media these days. B2B or B2C, if your business doesn’t have an active, engaging, and relevant social media presence, you need to build one. And maybe...read more
It’s inevitable. We can’t talk about relevant website traffic without getting kind of meta. This post, admittedly, is meant to draw (relevant) traffic just as much as it is intended to inform and educate. But nothing we do—or you do—should...read more
Inbound marketing is a tried-and-true method of promoting a business. As we see it, the most effective Internet marketing is comprised of predominately inbound-focused strategies. After all, the use of AdBlock is on the rise, and many companies are beginning...read more
Your prospect’s behavior and expectations can be evaluated (by you) and sorted into one of two camps: either a sales qualified lead or a marketing qualified lead. Marketing v. Sales Qualified Leads A Marketing Qualified Lead is a prospect who is more...read more
Responsive web design is a fairly recent trend, but the general concept has existed since the dawn of mobile phones. Simply put, companies realized very early on that their customers and website visitors needed a unique form of their corporate website...read more
A company’s web presence is perhaps the single most important asset when it comes to marketing. As a society, we are spending more and more time online than ever before; accordingly, the web is where we go to learn more about a company that we may end...read more
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