The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
A messaging platform sounds pretty self explanatory: it’s the foundation of your brand’s messaging. One of the most important elements of building your brand is creating a brand message that is consistent throughout your organization, on your platforms,...read more
Marketing automation is always an AHA! moment when we speak to clients and prospects about the cool things that they can do with it. It seems like the magic ingredient to inbound success that so many businesses have been missing--a way to nurture and...read more
One of the major goals of any marketing strategy should be to build a strong brand reputation by improving trust and loyalty. However, there's only so much you can do to convince your audience that your brand is trustworthy and reliable. This is because...read more
Do you need an agency or a full-time employee? That’s right, title as the first sentence, we’re going ALL IN today. It’s a question we’ve heard a lot so we decided to really examine our answer and provide a bit more detail on why we (unsurprisingly)...read more
Nothing halts a conversation faster than mentioning the “b-word,” -- budget. It happens all of the time and while money talk can be uncomfortable, when it comes to planning your marketing and branding strategy, it is critical to know what you can...read more
We have entered a new period of business dominated by ‘attention scarcity’. Buyers have limited attention spans as a result of an abundance of information at their fingertips. Whereas companies used to be able to use a single medium--say, magazines...read more
Today, the Internet is one of the main communication and marketing channels. Now that large international brands are taking advantage of this new media, how can your small business expect to compete? It may seem daunting to try to rank on search...read more
So you’ve got a Twitter account, a LinkedIn blog, and a Facebook page that you update every so often. Before you pat yourself on the back for a job well done, consider this: Most social media content strategies fail. If there’s no rhyme or reason...read more
A digital footprint is a compilation of the online “traces” that people and companies leave of themselves. Some footprint elements are deliberate - photos uploaded to social media, posted content, publicly listed email addresses, and information of...read more
Your value proposition is the service you provide that makes you attractive to others. It’s the promise of value to be delivered. It’s the primary reason a prospect should buy from you. It also describes your target customer and what you will offer...read more
Let’s talk about segmenting your leads, which is really just schmancy-speak for grouping your customers and clients by their shared properties: characteristics, needs, or interests. The main reason you should be segmenting your leads is so that...read more
Email has been around for a long time, and yet email marketing shows no sign of aging. In fact, it’s Benjamin Button-ing its way through the world wide web, somehow becoming more effective, more dynamic, and stronger with time. With personalization...read more
Though our “Beer Friday” conversations may suggest otherwise, we’re pretty traditional over here—and yet we’re always challenging ourselves to push beyond the constraints of conventional marketing. Our most recent endeavor into more unconventional...read more
“Content” has been a marketing buzzword for some time now, and it looks unlikely to recede any time soon. At its core, content marketing is simply showing the world why your company is the best, and why your potential customers should make a purchase...read more
In 2016, it can seem as if every company is focused solely on social and search advertising. Marketing tactics of the past appear to have fallen out of favor and out of use - in particular, the use of email. Countless different industry blogs utter the...read more
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