The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
One of the major goals of any marketing strategy should be to build a strong brand reputation by improving trust and loyalty. However, there's only so much you can do to convince your audience that your brand is trustworthy and reliable. This is because...read more
Do you need an agency or a full-time employee? That’s right, title as the first sentence, we’re going ALL IN today. It’s a question we’ve heard a lot so we decided to really examine our answer and provide a bit more detail on why we (unsurprisingly)...read more
Nothing halts a conversation faster than mentioning the “b-word,” -- budget. It happens all of the time and while money talk can be uncomfortable, when it comes to planning your marketing and branding strategy, it is critical to know what you can...read more
When we look at color not just from an artistic stance, but from that of a marketer, color is a reinforcing voice that helps drive prospects to a business subliminally. Colors have the powers explained above to create emotional responses that can sway...read more
Everyone.has.a.blog. Everyone. Dogs, babies, ornery cats, pet rocks--everyone. Wherever you go online you’re DROWNING in content and it’s out of hand and, honestly, consumers are starting to get really tired of it. Today we’re going to be talking...read more
So you’ve got a Twitter account, a LinkedIn blog, and a Facebook page that you update every so often. Before you pat yourself on the back for a job well done, consider this: Most social media content strategies fail. If there’s no rhyme or reason...read more
A digital footprint is a compilation of the online “traces” that people and companies leave of themselves. Some footprint elements are deliberate - photos uploaded to social media, posted content, publicly listed email addresses, and information of...read more
Your value proposition is the service you provide that makes you attractive to others. It’s the promise of value to be delivered. It’s the primary reason a prospect should buy from you. It also describes your target customer and what you will offer...read more
Let’s talk about segmenting your leads, which is really just schmancy-speak for grouping your customers and clients by their shared properties: characteristics, needs, or interests. The main reason you should be segmenting your leads is so that...read more
Email has been around for a long time, and yet email marketing shows no sign of aging. In fact, it’s Benjamin Button-ing its way through the world wide web, somehow becoming more effective, more dynamic, and stronger with time. With personalization...read more
Though our “Beer Friday” conversations may suggest otherwise, we’re pretty traditional over here—and yet we’re always challenging ourselves to push beyond the constraints of conventional marketing. Our most recent endeavor into more unconventional...read more
“Content” has been a marketing buzzword for some time now, and it looks unlikely to recede any time soon. At its core, content marketing is simply showing the world why your company is the best, and why your potential customers should make a purchase...read more
In 2016, it can seem as if every company is focused solely on social and search advertising. Marketing tactics of the past appear to have fallen out of favor and out of use - in particular, the use of email. Countless different industry blogs utter the...read more
Digital marketing changes drastically from year to year (and for some industries, from week to week). Industry shifts, web trends, and ongoing marketing innovations present companies with new challenges and new opportunities around every corner. These...read more
It’s well understood that marketing and design go hand-in-hand; indeed, it’s very difficult to succeed at one without giving consideration to the other. Design affects practically every part of the marketing process, from choosing brand colors to...read more
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