The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Let’s cut to it: Twitter is a major social platform but, for a lot of businesses, it doesn’t work. The thing is, Twitter is not the advertising juggernaut it was once perceived to be and with the trolling, influencers, and political back and forth--it’s...read more
PPC, or pay per click, can be scary to some people. Like, SEO, it’s one of those marketing disciplines that gets a bad rap for being too hard or, in a lot of cases I’ve come across, they’ve worked with a PPC “expert” who ended up blowing a budget...read more
The term "UX" refers to the user experience and is often bandied about when talking about web and app design. User experience encompasses a wide variety of things, from the function of your site to the ease of navigation to the quality of the content....read more
In 2010, Instagram began like any other social platform but in the past few years has since skyrocketed to popularity with Millennials and Gen Z and, as a result, has sparked both cultural movements and cultural malaise alike. Today we’re diving...read more
Lead scoring is one of those marketing terms you hear about that sound interesting and important, but not everyone can clearly define what it is, how to do it, or what it does. In today’s post, we’re going to dive right into lead scoring as a concept...read more
Though well-intentioned, New Year’s resolutions are often the stuff of half-hearted Instagram truisms and generic quotes about “doing better.” Last month, we took a step back as a team to identify our individual and collective aspirations for...read more
When was the last time you conducted market research and analysis? If you’re like most business owners, executives, and professionals, you probably haven’t revised or updated your market analysis since creating your business plan. That’s not surprising...read more
Social media statistics carry vast amounts of valuable data that can be used to benefit your business. Since becoming a global powerhouse in the world of digital marketing, social media has had a significant impact on sales and driving revenue. Aside...read more
Search engine optimization (SEO) is a cornerstone of inbound marketing. To that end, many companies use SEO services as one of their tried-and-true, bread-and-butter marketing tactics. However, SEO is not as easy as it may seem, in part because of the...read more
How you position your brand is crucial to your company’s success. It is how you differentiate yourself from your competition. Brand positioning is what drives customer perceptions and buying behavior. Every business has a brand. Let me repeat: every...read more
Choosing a digital marketing agency is not an easy process. The choices seem limitless, they all say they’re the best choice, and many sound very similar. How are you supposed to choose? Start with the basics. Before you begin your search you need...read more
What is product positioning? The name implies it’s the way a product is physically displayed. While product placement can be one aspect of product positioning, it’s much more involved than that. It’s the way your products or services are perceived...read more
There’s more to social media marketing packages than simply hiring an individual to craft a few tweets and update a Facebook status. The benefits of social media are much more extensive than that. Social media gives your business the opportunity to...read more
There is incredible potential for a well-executed email drip campaign. Companies who master drip campaigns produce 80% more sales at a lower cost. Whether you’re looking to nurture, up-sell, or educate, drip campaign emails generate click-through...read more
“Every blog post is a new landing page, and it works for you. It has a job and a hard hat, and it goes to work 24 hours a day for you.” --Amanda MacArthur, “The 7 Habits of Highly Successful Corporate Blogs” Mastering Business Blogging A badass...read more
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