The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Defining your brand can be a difficult and overwhelming experience. Trying to distill your business into tagline, logo, or elevator pitch is more work than it seems and the importance of getting it right the first time often keeps a lot of businesses...read more
By now, everyone is familiar with the concept of branding. Its “old school” definition “an identifying mark burned onto something or someone with a branding iron” more or less describes that modern meaning--albeit in a more depressing and sinister...read more
edg·y /ˈejē/ At the forefront of a trend; experimental or avant-garde. “I want my brand to be...edgier. Do you all do that?” This is a common refrain heard from brands looking to upgrade their current look. As Millennials and the older...read more
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