Earlier this month we created a checklist you can use when you’re embarking on the exciting process of rebranding and re-doing your logo! Check it out here. Now, we’re going to talk about the actual process of creation so you and your team know...read more
New Year, New You: Preparing for a New Logo
New Year, New You: Preparing for a New Logo
We’ve been doing design since our inception in 2001 and one thing we’ve seen over and over again? Logo projects can be some of the most stressful creative endeavors ever undertaken, for both clients and creatives. The good news? We put our individual...read more
3 Brand Colors Everyone is Sick of Seeing
3 Brand Colors Everyone is Sick of Seeing
Choosing what colors you're going to use for your logo and general branding is incredibly important. We live in a world of color and subconsciously lean towards some colors more than others. Choosing a logo is hard enough but choosing the main color of...read more
Adapt or Die: Is it time for a brand refresh?
Adapt or Die: Is it time for a brand refresh?
There are a limited number of times that the universal consciousness of the consumer will tolerate a rebrand before the sneaking suspicion of instability starts to steer them away from a product or service. I once read on the world wide web that a brand...read more
The Evolution of Our Brand: The Envision Creative Logo
The Evolution of Our Brand: The Envision Creative Logo
The History of the Envision Creative Group Logo We've heard many clients express how engrained their current logo is in the minds of their customers, and how—after 10+ years of being in business—it would hurt them to ever change it. It’s a common...read more
5 Reasons YOU Need to Work With a Graphic Design Agency
You've done the grunt work and are now the proud owner and operator of a small business. Now for the hard part: attracting and keeping loyal customers. The key to reaching new, loyal customers is to attract them to your business with an eye-catching logo,...read more
4 Creative Logo Fails Smart Marketers Avoid At All Costs
Your logo is the first thing most people know about your brand. As such, it provides prospective customers with a first impression that has the potential to make or break a future lead. When you think of it that way, it’s easy to understand why so...read more
It’s Not Just About Looks: Why Quality Graphic Design Enhances Marketing
When it comes to designing logos, websites, or marketing materials, many people rely on graphic designers and agencies for help and advice. But for a business or startup strapped for cash, it makes sense to go the do-it-yourself route and put little...read more
5 Crucial Questions to Ask When Hiring a Graphic Design Agency
The process of hiring a graphic design agency should not be taken lightly. There are a multitude of agencies out there, making it difficult for someone outside the field to determine which agency is the best match for your company. Here are some crucial questions...read more
5 Awesome Examples of Label Design Influencing Perception
Label design can make or break the success of a new product, or the continued popularity of an older item. An attractive label design combined with a good price will tempt a consumer to try something new. An outdated label will often be perceived as...read more