You’ve done the grunt work and are now the proud owner and operator of a small business. Now for the hard part: attracting and keeping loyal customers. The key to reaching new, loyal customers is to attract them to your business with an eye-catching logo, and for that you will need a graphic design agency. You might be tempted to forego the cost of hiring an outside graphic design agency by creating your design yourself, but here are 5 reasons to leave this task to the professionals:
You have a business to run
Sure, you put a lot of blood, sweat, and tears into beginning your business, and you probably stepped outside of your areas of expertise along the way to make your business happen. But now that it’s up and running, your business needs you to focus on the day to day aspects of the business instead of spending time (either company time or personal time) developing the perfect graphic for your company.
You want a unique design
When you do your own graphic design, you are at the mercy of the stock photos you can find online. A graphic design agency will develop a truly unique image and logo for your company that customers will enjoy and remember. You want to stand out from the competition, and having a one-of-a-kind brand or company image is the best way to do that.
Time is money
Your money is best spent on a professional graphic designer so that you can focus on making your business profitable. Further, a graphic design agency has the resources to make copies and prints that are professional grade the first time around. Doing the design work yourself is likely to result in some sort of error during the final printing phase that can cost hundreds or even thousands of dollars depending on the mistake. In addition, a graphic designer will devote his/her time to your project, which results in a much faster turn around than if you were to try to fit a design project in during evening or weekend hours.
You’ll start with a logo, but after that the sky’s the limit as far as what kinds of marketing tools you will use that require some element of graphic design. A graphic designer will make sure your logo, brochures, business cards, etc. all use consistent font, spacing, sizing, and colors. You might think you can handle this, but along the way it’s easy to forget that you used one font over another in your original logo. That being said, make sure you choose a graphic design agency whose work you have already seen because you will want to stick with the same designer for all your projects.
Consumers aren’t oblivious when it comes to graphic design. They can spot the difference between an amateur attempt and a professional design. A professional look gives customers confidence because it portrays the company as serious, competent, and well-funded. A start up company with a clearly handmade logo can make potential customers wonder just how long the company is going to be around, but they won’t even question the longevity if your company when they see your professional graphic design.
Graphic design is an important element for any business, and having the right logo can make all the difference when it comes to gaining and keeping clients and customers. Working with a graphic design agency may seem costly initially, but in the long run it will save you and your business valuable time and money.