Are you Heading to the Altar with the Wrong Logo Design?

Like a teenage couple with hormones running wild, it’s easy for business owners and executives to fall in love with a logo design without considering the long-term implications. What they may not realize at the time, however, is that choosing a logo...read more

The Absolute Essentials of Memorable Logo Design

Branding is not complete without a logo. According to Paul Rand, creator of logos for IBM, ABC, UPS and others, “If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown." In this post,...read more

Why Good Logos Cost Money

When you pay for a logo, you’re not just paying for the design—you're also paying for the entire process of creating it. This includes meetings, drafting, revisions, and finalization. Because of this, it’s very important to choose your logo designer...read more

7 Tips for Cooking the Best Logos

The best logos come in all shapes and colors, but –...read more

Do You Know Great Design When You See It?

- What makes a great design, whether it's on the web or a sheet of paper? Certainly, you could argue that great design is beautiful, and that's certainly part of the recipe. But the world is full of pieces of art that aren't particularly moving, in a...read more

Does Your Logo Create or Enforce Your Brand?

What does branding mean to your business? Is it a matter of having a better logo, using a consistent coloring scheme, or maybe being sure that all of your identity and collateral pieces look like they go together? At Envision, we think all of those...read more

Updating a Corporate Logo. When does it make sense?

We've heard it a thousand times: "We can't update our logo because we've been in business for (name your period of time) and everyone recognizes it already. We might alienate our current clients..." We always respond with a series of questions...read more

The Gap logo – How Not to Approach Rebranding

Recently, the popular clothing manufacturer, The Gap decided to rebrand itself by changing the company logo that has been recognizable for 20+ years. The new logo which was recently unveiled to the world can be seen below alongside the original logo which...read more