It's no surprise that when working with logo design, choosing a color is a crucial consideration. But just how important is it? As it turns out, the choice of color is crucial for memorable logo design. In 2013, Brazilian graphic designer Paula Rupulo embarked...read more
Are you Heading to the Altar with the Wrong Logo Design?
Are you Heading to the Altar with the Wrong Logo Design?
Like a teenage couple with hormones running wild, it’s easy for business owners and executives to fall in love with a logo design without considering the long-term implications. What they may not realize at the time, however, is that choosing a logo...read more
The Absolute Essentials of Memorable Logo Design
Branding is not complete without a logo. According to Paul Rand, creator of logos for IBM, ABC, UPS and others, “If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown." In this post,...read more
Why Good Logos Cost Money
When you pay for a logo, you’re not just paying for the design—you're also paying for the entire process of creating it. This includes meetings, drafting, revisions, and finalization. Because of this, it’s very important to choose your logo designer...read more
7 Tips for Cooking the Best Logos
The best logos come in all shapes and colors, but –...read more
Do You Know Great Design When You See It?
- What makes a great design, whether it's on the web or a sheet of paper? Certainly, you could argue that great design is beautiful, and that's certainly part of the recipe. But the world is full of pieces of art that aren't particularly moving, in a...read more
Does Your Logo Create or Enforce Your Brand?
What does branding mean to your business? Is it a matter of having a better logo, using a consistent coloring scheme, or maybe being sure that all of your identity and collateral pieces look like they go together? At Envision, we think all of those...read more
Updating a Corporate Logo. When does it make sense?
We've heard it a thousand times: "We can't update our logo because we've been in business for (name your period of time) and everyone recognizes it already. We might alienate our current clients..." We always respond with a series of questions...read more
The Gap logo – How Not to Approach Rebranding
Recently, the popular clothing manufacturer, The Gap decided to rebrand itself by changing the company logo that has been recognizable for 20+ years. The new logo which was recently unveiled to the world can be seen below alongside the original logo which...read more