The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Is sustainability cool? Well, Gen-Z, Millennials and the ocean sure think it is. Did you know that about 73% of Millennials and members of Generation Z are willing to spend more money on products if they are sustainable? This is one of the reasons why...read more
We talk a lot about digital marketing but did you know that we also design packaging? We occasionally geek out on Instagram about packaging designs we find in the real world and fall in love with (#designcrush). We’re always on the lookout for the latest...read more
For many small and medium-sized businesses, product packaging is, at best, an inconvenient last-minute detail and, at worst, a cost to be minimized. But packaging design should be about far more than squeezing every last ounce of profit out of your product....read more
Sure, you have a great product and once customers try it they'll be hooked. But first they need to feel enticed to buy it, and that's where the right packaging design for your product can make all the difference. Here are some key things to keep in...read more
Presentation is an essential part of business and can become the difference between making money and going bankrupt. Consumers are becoming vigilant and want to be wooed by the aesthetic appeal of products. Performance alone will not lead to positive...read more
Packaging Design: 5 Ways to Sell Without Words Words. They're beautiful and ugly, simple and complex, a gift to humanity. And sometimes just plain unnecessary. For example, when you go shopping, wouldn't it be so much easier if you didn't have to...read more
- What makes a great design, whether it's on the web or a sheet of paper? Certainly, you could argue that great design is beautiful, and that's certainly part of the recipe. But the world is full of pieces of art that aren't particularly moving, in a...read more
How much power does packaging design have over the purchasing decision? Most people take product packaging for granted. They enter the store, grab what they think they need...more if they're hungry, and head to the register. What they may not realize...read more
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