Packaging Design: 5 Ways to Sell Without Words
Words. They’re beautiful and ugly, simple and complex, a gift to humanity. And sometimes just plain unnecessary.
For example, when you go shopping, wouldn’t it be so much easier if you didn’t have to get close enough to read everything? If only there were alternatives to using walls of text when selling a product… ways of communicating messages without writing… a means of utilizing packaging design for more than just “packaging”….
Well, you’re in luck. There are at least 5.
5 Ways to Sell Without Words
1) Show Off The Features
Truly have faith in your product? Show your consumers that you mean serious business by integrating a prominent feature into the packaging design itself.
Festina Profundo diving watches are suspended inside a bag of water, sporting nothing but the company logo and slogan.
2) Encourage The Brand Experience
As a brand, you have developed a personality that can (and should) be communicated through your products.
Coca-Cola created a can that splits in half, allowing individuals to share with a friend. This perfectly actualizes their recent “Share Happiness” campaign.
3) Solve A Problem
Assess the common issues people may have with your product and the industry in general. Remember that the struggles don’t necessarily come from the product itself, but from the associated processes.
Recognizing that sometimes the most frustrating part of using butter is finding a knife, Butter! Better! lids double as a cost-effective utensil.
4) Make It Fun
Using highly creative or playful packaging to excite the consumer’s inner child can sometimes inspire an entirely new reason to buy the product.
BQB’s Dino! gum is said to help kep your teeth strong… much like a dinosaur’s teeth (one can assume)! Pulling gum out of its packaging is a satisfying experience when you can pretend to be a T-rex dentist at the same time.
5) Show It For What It Really Is
Visually simplifying an explanation of your product can help highlight an important trait.
TK Food’s pineapple pastries are packaged to look like parts of an actual pineapple, emphasizing the fact that real fruit filling is used.
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Envision Creative Group is a graphic design and marketing agency in Austin, TX. We specialize in product packaging, product photography, inbound marketing, website design, and all things creative.