Is sustainability cool? Well, Gen-Z, Millennials and the ocean sure think it is. Did you know that about 73% of Millennials and members of Generation Z are willing to spend more money on products if they are sustainable? This is one of the reasons why...read more
Generation Z: 5 Things Your Business Needs to Know
Generation Z: 5 Things Your Business Needs to Know
While marketers have been focused on what it takes to attract and engage Millennials, another generation is quickly creeping up and preparing their take over: Generation Z. Right now, Generation Z represents more than 25% of the US population. This demographic’s...read more
What You Need to Know About Marketing to Generation Z (It Has to do with $44 billion)
What You Need to Know About Marketing to Generation Z (It Has to do with $44 billion)
Marketing to Generation Z is about to kick into high gear over the next few years. It seems like just yesterday everyone’s focus was on Millennials. What happened? According to recent research, the world’s youngest generation already has $44 billion...read more