Creating an appealing product package design tailored to your product is just as vital to your overall success as the product itself. It is crucial to use package design as the medium for catching a potential customer’s eye, giving them cause to be curious, and quickly conveying your brand’s message.
Going into the process of designing or redesigning a product’s packaging should be a fun way to draw customers into your brand. Dive into the process with an open mind. Keep your ideal target demographic in mind while deciding the best way to present your product. If your sales have become stagnant over the past couple of years, or your packaging feels dated, maybe it’s time to shake things up with a booming new package design.
Here are four additional ways to help you conjure up the perfect product package design.
1. Keep It Simple
When a customer picks up your product, they should instantly be able to tell what the product is for, along with the brand they are looking at. The average customer at a supermarket will spend about four seconds looking at a specific item on the shelves, so everything about your brand should be conveyed quickly.
But this doesn’t mean you should put as much as you can onto a single packaged item. Play to your strengths by using colors that complement your brand or coincide with the product. For example, if you’re a small business owner selling various types of hot salsa, then you could convey the hotness of each jar of salsa by using slightly warmer colors with each jar.
2. Honesty Is Key
Your package design should show the product at its very best, but over-exaggerating can be harmful to your brand.
Exaggerated advertising is a concept that may increase sales initially, but giving your customers something less than what you display on the package will only result in angry phone calls and a dwindling customer base. Never underestimate the power of word of mouth and repeat customers. Packaging graphics and lettering should be honest and convey your brand in a positive light.
3. Keep Your Enemies Close
Before finalizing any ideas of what you want on your package design, take a few moments to look at your competition, both big and small.
Write down what successful brand’s have in common and what makes their product packaging unique. Also do this to the smaller, less-successful brands within your industry to discover if there are any design flaws to avoid.
Remember that your average customer may spend only mere seconds looking at a product. The text on your packaging should be legible and easy to read. Try to avoid using cursive lettering for longer sentences. Also, make sure the color of the lettering complements other colors on the packaging and is legible at a quick glance. Put only the most relevant information concerning the product on the front – usually a summary or information about what makes the product unique – and additional information on the back.
Creating a product package design is not the easiest task, but following these four steps can set you on your way to making the perfect representation of your brand. For more information on the package designing process, feel free to contact today.