What comes to mind when you think about Halloween in Austin? The one day a year when anyone can dress up as anything and not feel ridiculous? Yes. One of the best times of year to have a drink or seven around the town? Sure. Both of the...read more
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by David Smith
October 26, 2017
What comes to mind when you think about Halloween in Austin? The one day a year when anyone can dress up as anything and not feel ridiculous? Yes. One of the best times of year to have a drink or seven around the town? Sure. Both of the...read more
by David Smith
October 19, 2017
Pinterest: The go-to site for comical memes, delectable recipes, and fall outfit inspiration. Although the social platform has come a long way since its 2010 debut, Pinterest’s marketing capabilities are probably one of the most underutilized to date....read more
by David Smith
October 17, 2017
Learning how to blog for your business is one of the best ways to boost your site's search engine rankings, attract online prospects, and position your brand as an industry authority. Unfortunately, the reality is that mastering the art of blogging...read more
by David Smith
October 13, 2017
If you’ve fallen victim to the Instagram shadowban, your posts are basically invisible to all non-followers. But don’t worry, the shadowban doesn’t have to be permanent–you can fix it. While it sounds like something straight out of a video game,...read more
by David Smith
October 10, 2017
David Ogilvy is a name that’s practically synonymous with advertising. If you work in marketing you’ve probably heard of him before. Often called The Father of Advertising, Ogilvy is one of the most influential figures in advertising history…and...read more
by David Smith
April 1, 2015
The world-wide web is HUGE: almost 50 billion webpages and over three billion global internet users as of March 2015. The US Small Business Administration reports that 97% of consumers use the web to search for local products, and 70 - 80% of Smartphone...read more
by David Smith
March 30, 2015
In the age of an interactive web, videos have become an integral part of the average user's internet experience. In December 2013 alone, over 180 million U.S. internet users watched videos online. YouTube reports that over 1 billion unique users watch...read more
by David Smith
March 26, 2015
Even though the web is where businesses are concentrating their efforts, print collateral is still important for establishing your brand's credibility, sharing information, and reinforcing your marketing goals off and online. Here are some suggestions...read more
by David Smith
March 24, 2015
Inbound marketing has been proven to be one of the most effective ways to promote and do business online. In fact, a survey revealed that 93% of companies who used inbound marketing experienced an increase in traffic and lead generation! The beauty about...read more
by David Smith
March 16, 2015
We all know that maintaining a presence on the web is more than just putting up a website and signing up for Facebook. Like a spider building a web, expanding your web presence takes considerable time and skill, but it doesn't have to be painful. Here...read more
by David Smith
March 12, 2015
Let's face it - social media is a game. Ideally, outlets such as Facebook, Pinterest, Google+, LinkedIn, Twitter, and YouTube connect users with useful information and services. Social media can also be manipulated to drive traffic without offering any...read more
by David Smith
March 10, 2015
Most inbound marketing focuses on generating leads. Turning a visitor into a lead by offering (and promoting) relevant and interesting content is a difficult process that should be the focus of your social media, SEO, and blogging efforts. But what...read more
by David Smith
March 5, 2015
Your corporate photography is an important tool for presenting your brand and identity on all your promotional material, from your website, pamphlets, portfolios, trade show displays, and even to in-house newsletters. Whether you need quality photographs...read more
by David Smith
March 2, 2015
The process of hiring a graphic design agency should not be taken lightly. There are a multitude of agencies out there, making it difficult for someone outside the field to determine which agency is the best match for your company. Here are some crucial questions...read more
by David Smith
February 23, 2015
Whether online or in hard copy, restaurant ads are still an important tool to bring in your customer. Not only do they offer a snapshot of what you serve, but they play on a key desire: quick and easy answers. It's no secret we all love to eat, but...read more