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Building a Facebook marketing strategy from scratch is a long, daunting task that sometimes leads to more problems than benefits—due to the sheer number of options at your disposal. If you google “Facebook marketing strategies,” it can get even...read more
A few weeks ago, I bit the bullet and purchased a one-month unlimited yoga pass. As I started practicing with more consistency and concentration than I ever have—truly taking in the tenets of yoga as well as the poses—I realized something awesome....read more
Drip campaigns are one of the most valuable tools in your marketing arsenal. Often referred to as email drip campaigns, they are a series of emails sent to a contact list. Each email in the campaign series is “dripped” out over a specified time period. The...read more
Blogging tips should be simple, helpful, and effective. In this post, you’ll learn the top 35 tips used by the best bloggers and content marketers in the world to create amazing posts that keep readers coming back for more. Do you currently manage...read more
Targeted leads, increased brand awareness, industry insights – these are just a few of the benefits that a strong social media strategy has to offer small businesses. Because of the time investment and expertise required, many small business owners...read more
If you're a marketer posting updates directly from the site, you may have already noticed these new Facebook advertising tips. The social media network has significantly enhanced its publishing options. The new options are definitely worth a look, and...read more
Copywriting is a bit intimidating. Somehow, this compound word that pairs copy with writing suddenly becomes Greek to those who don't "speak" it. Honestly, though, copywriting is pretty simple stuff. When you forget about magic formulas and insider...read more
Having a strong blogging campaign will play a major role in your content marketing strategy. You see, the essence of inbound marketing is attracting your target market to your business, rather than you having to chase prospects. Blogging positions your...read more
The important factor to remember when building your email list is to give your target market an invaluable offer in exchange for their contact information. Very similar to hooking a fish using some delicious bait. The only way to pull your audience into...read more
Remember when Twitter was a simple, text-based digital marketing tool that consisted of no more than 140 characters? If recent developments are any indication, the network as we know it may soon be a thing of the past. Instead, Twitter is becoming a more...read more
Content marketing is among the most effective of inbound marketing strategies in generating demand for your business. An effective content marketing strategy will take prospective customers from an increased awareness of your brand to improved conversion...read more
It's no surprise that when working with logo design, choosing a color is a crucial consideration. But just how important is it? As it turns out, the choice of color is crucial for memorable logo design. In 2013, Brazilian graphic designer Paula Rupulo embarked...read more
Like a teenage couple with hormones running wild, it’s easy for business owners and executives to fall in love with a logo design without considering the long-term implications. What they may not realize at the time, however, is that choosing a logo...read more
There can sometimes be an internal tug of war that business owners and online marketers struggle with: do you produce content that's best for search engines, or appeal more strongly to your ideal customers (knowing that you have to attract them through...read more
Finding blogging tips is a pretty easy task, right? All you have to do is enter a query in Google, hit "enter," and take your pick from the massive list of articles. Unfortunately, though, as online culture and search algorithms have evolved, some of...read more
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