The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
The online generation of qualified sales leads is one of the most common marketing goals we help our clients achieve every day. For many of our clients, and many businesses in general, lead generation is the single most important marketing goal because...read more
SEO and link building strategies go hand in hand. One can’t be nearly as effective without the other. In case you’re not familiar, link building is the practice of getting websites and publications to link to your website pages and content. These...read more
Your website is one of the most essential components of running a successful business. Almost every business needs to have an online presence if they want to be profitable and reach their target market. However, even if a business has a website, there’s...read more
Facebook marketing is no bed of roses. Many of the best marketers have ventured onto the social giant with high hopes, only to be faced with defeat time and again. There’s a million different reasons why they fail, but here’s a piece of information...read more
Optimization is a word used quite frequently in the marketing industry, especially in the context of search engine optimization, web page optimization, social media optimization and content optimization. However, not many people focus on “marketing...read more
Video email marketing has long been a divisive point. On the one hand, it can significantly increase your email marketing success. On the other, many email clients can't play videos or even earmark emails containing videos as spam. So where does video...read more
Frequent social media evaluation is critical for companies to maintain a strong online presence. Social media is the resilient backbone of a companies brand, and no inbound marketing strategy is complete without it. Knowing when and where to publish specific...read more
To compliment your inbound marketing efforts, a content marketing plan is a must. Creating content can get a little tedious and discouraging, however. It can entail spending hours generating what you think is great content with very little traffic, engagement,...read more
"What are they thinking?" If we had a dime for every time a sales executive uttered those words about the marketing team, or a marketing strategist mumbled those words behind the backs of the sales team.... Well, we would all be rich. Sales and marketing...read more
The concept of Inbound Marketing has spread rapidly as an increasing number of companies recognize the value and cost benefits of generating leads by driving the audience to their website. Not surprisingly, the focus is on lead generation. In a recent...read more
2014 is coming to a close and it's time to think about 2015. There's always a rush of commitment to weight loss and exercise around the new year, but how are you beefing up your marketing strategy? Inbound marketing is not a trend and it's not going...read more
A string of keywords sprinkled like content condiments used to pass for search engine optimization, but that was before the engineers of the search engines wised up. The effectiveness of keyword stuffing for SEO is now as old as Netscape. If you want...read more
For those of you who think content marketing is a passing fad, think again. The average consumer prefers it, or maybe they are becoming more sophisticated when it comes to paid marketing campaigns. According to Google's Zero Moment of Truth research: ...in...read more
Information graphics (infographics) are images that combine informational text and graphics to create a pictorial explanation of your content. Essentially, the point of an information graphic is two-fold. One, it explains your content in a simple format...read more
As a relatively new addition to LinkedIn’s stable of acquisitions (the company purchased SlideShare in 2012), SlideShare is a great way for businesses to post their presentations online for people to access 24/7. But companies can use SlideShare for...read more
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