The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Your website is one of the most essential components of running a successful business. Almost every business needs to have an online presence if they want to be profitable and reach their target market. However, even if a business has a website, there’s...read more
Facebook marketing is no bed of roses. Many of the best marketers have ventured onto the social giant with high hopes, only to be faced with defeat time and again. There’s a million different reasons why they fail, but here’s a piece of information...read more
Optimization is a word used quite frequently in the marketing industry, especially in the context of search engine optimization, web page optimization, social media optimization and content optimization. However, not many people focus on “marketing...read more
Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you want to turn into leads and customers. It includes things like search engine optimization, email...read more
Everyone knows what a logo is, but few people understand what a logo does. Iconic American art director and graphic designer Paul Rand once said, “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies.” Rand’s...read more
To compliment your inbound marketing efforts, a content marketing plan is a must. Creating content can get a little tedious and discouraging, however. It can entail spending hours generating what you think is great content with very little traffic, engagement,...read more
"What are they thinking?" If we had a dime for every time a sales executive uttered those words about the marketing team, or a marketing strategist mumbled those words behind the backs of the sales team.... Well, we would all be rich. Sales and marketing...read more
The concept of Inbound Marketing has spread rapidly as an increasing number of companies recognize the value and cost benefits of generating leads by driving the audience to their website. Not surprisingly, the focus is on lead generation. In a recent...read more
2014 is coming to a close and it's time to think about 2015. There's always a rush of commitment to weight loss and exercise around the new year, but how are you beefing up your marketing strategy? Inbound marketing is not a trend and it's not going...read more
A string of keywords sprinkled like content condiments used to pass for search engine optimization, but that was before the engineers of the search engines wised up. The effectiveness of keyword stuffing for SEO is now as old as Netscape. If you want...read more
For those of you who think content marketing is a passing fad, think again. The average consumer prefers it, or maybe they are becoming more sophisticated when it comes to paid marketing campaigns. According to Google's Zero Moment of Truth research: ...in...read more
Information graphics (infographics) are images that combine informational text and graphics to create a pictorial explanation of your content. Essentially, the point of an information graphic is two-fold. One, it explains your content in a simple format...read more
As a relatively new addition to LinkedIn’s stable of acquisitions (the company purchased SlideShare in 2012), SlideShare is a great way for businesses to post their presentations online for people to access 24/7. But companies can use SlideShare for...read more
If you think blogging sounds like a great idea for your company, you're right: It can transform the way you interact with the public. But you need to execute it right to turn that great idea into a successful communication tool for your small business....read more
If you ask ten advertising professionals what the most effective length of advertising copy is, you would likely get ten very different answers. Some believe copy should be short, crisp, and catchy. Some believe it should be lengthy. The rest fall somewhere...read more
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