The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Do you know how to market digital products effectively? Sometimes it takes a little extra creativity and outside-of-the-box thinking to develop smart marketing tactics for your digital products. It’s hard to sell someone something they can touch, see,...read more
Branding and brand development are cornerstones of marketing. Most people know what a brand is; indeed, almost everyone can name a handful of brands off the top of their head. However, brand development is much more rare than basic branding, even in the...read more
Font. Those that think they know often don’t. We think it’s about time that businesses get some brutally honest thoughts on font choice, so we sat down for a chat with Sarah Firle, our Senior Graphic Designer, for the real scoop. We know, we know:...read more
Call us crazy, but we think productivity is important. With dozens of clients to manage—each with their own tasks and subtasks—leaning on old school pen and paper planners just doesn’t cut it. While many business organization tools have come...read more
Spring may be one of the least-spooky times of the year, and that's exactly why we'd like to serve you up a few spooks. The takeaway? Think of these as common marketing blunders and mistakes you definitely don't want to make. One It was January 1,...read more
Many traditional marketing approaches are growing less effective in the midst of digital communication and social media. The growing popularity of such outlets, however, is making "word-of-mouth" as strong as ever. Inbound marketing combines the power...read more
Social media is at best a moving target and at worst a job that's as difficult to define and manage as herding a group of cats. As new platforms pop up and are enthusiastically embraced by valuable demographic sets, business owners are left trying to...read more
Whether you are marketing products, services, ideas, or even yourself, your website is often your only chance to establish your digital first impression. Not only does it tell your site visitors a great deal about you and what you do, but it also provides...read more
Inbound Marketing vs. Outbound Marketing As a marketer, you may have noticed a lot of colleagues referring to "the usual" marketing approaches (such as newspaper, radio, and television ads) as "outbound marketing." "Outbound" has found its place among...read more
8 Email Marketing Tips for Small Businesses Maintaining top-of-mind positioning with clients and prospects with email marketing is an essential part of today’s business environment. Here are a few tips to help you optimize your email marketing. 1....read more
Why Everybody Loves Information Graphics Visual content is a growing trend and an extremely effective and efficient way for marketers to push content into the marketplace. The human brain is primarily stimulated through visuals. In fact 90% of information...read more
With social media firmly entrenched in the fabric of society, content marketing continues its growth as a major component of overall marketing strategies. It’s become the subject of global conferences with the participation of such major players...read more
What is a Landing Page? Why Does it Matter? While channels such as blogs and social media have come to the forefront of online marketing, a business should never lose sight of online marketing basics for lead generation, such as the use of a landing...read more
Boosting ROI With Inbound Marketing It's no secret that inbound marketing is the latest internet marketing craze, and aside from understanding the basic principals of inbound, you must consider how important it is to quantify its usefulness and profitability...read more
5 Steps to Direct mail That Actually Works While some marketing firms and analysts believe that direct mail has become a relic of a bygone era, many still espouse a direct mail campaign as a marketing tool that is still incredibly effective, if done...read more
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