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Coming up with social media content ideas over and over again can be exhausting. After a few months of posting, it gets progressively harder to be unique and creative. Don’t worry, we’re here to make it all go away. In the 2017 world of marketing,...read more
Finding a list of social media best practices is simple. Just enter “social media best practices” into Google and you’ll be swamped with a variety of blog posts on the topic. Fortunately, our team has developed the best guide to social media best...read more
Capturing online leads isn’t that hard. Any Tom, Dick, or Sally can do it. Capturing qualified leads is a different story. In fact, it can be a downright bummer, a complete bore, and something many businesses dread. Why is it that qualified leads...read more
Building a social media strategy should be a priority for every organization, business owner, and executive. Social media is just like every other aspect of business; you need to set goals and establish a plan for meeting those goals. Without strategy,...read more
Marketing blunders happen to the best of us at some point or another. Maybe you hit “send” on a high-profile marketing email and then noticed a glaring typo two hours later. Perhaps you accidentally sent your customers a link that led them straight...read more
When it comes to fixing something, the first step is figuring out exactly what’s wrong. As obvious as that sounds, you’d be surprised how often this first rung of the “results ladder” gets missed. Anything from misidentification to shallow investigation...read more
Press releases are one of your business’s first opportunities to make a public impression—but a good impression is far from guaranteed. If you’re a new business owner and have never had to write a press release before, you’ll want to familiarize...read more
When you pay for a logo, you’re not just paying for the design—you're also paying for the entire process of creating it. This includes meetings, drafting, revisions, and finalization. Because of this, it’s very important to choose your logo designer...read more
If you think you have to be serious to be taken seriously--or to get people to do something--you're wrong. Just ask Barack Obama. In the last few weeks before the sign-up deadline on HealthCare.gov, Obama was a guest on Funny or Die's "Between Two Ferns...read more
Today we’re going to expand on hints and tips to do with text that will help you make the most of your design efforts. In our previous piece we recommended that you keep text clean, but what does that really mean? Today, we hope to help you find some...read more
Think back five years. Remember when social media management was a novelty? In 2013, 96% of...read more
If you're working with a graphic designer who suggests that you “take a ride," he or she...read more
Launching a brand can be a painstaking process that tests both your fortitude and patience....read more
The business world is built on the importance of making a first impression, but the sad truth is that the first impression a potential client or business partner is not always made at your first meeting. In this ever-more wired world, your first impression...read more
From the stylish pages of fashion magazines like Vogue to the info-packed spreads found in Scientific American, there are a few unifying elements that make industry-leading magazine designs stand out from the rest of what’s found on the shelves....read more
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