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If you’re getting ready to implement a social media strategy for your business, you're going to want to answer a handful of fundamental questions -- which will allow you to hit the ground running with as much knowledge and preparation as possible....read more
Navigating new relationships was always weird, but when dating starts with a swipe to the right and not “Hey how are you,” it gets all the weirder. The “rules” are murky, ghosting is acceptable, and for better or worse, formalities are left by...read more
So, you’re looking for some copywriting tips. Most people turn to copywriting as a way of delighting their prospects, leads, and customers. However, many business owners are somewhat iffy on how copywriting can be used to enhance their brand. The name...read more
What makes a great branding process? Is it the way a logo evolves over time, or adjustments to messaging? Maybe a combination of many things? Brand evolution is a tricky progression. A messy process can mean the downfall of a brand, but a great process...read more
Do you know how to market digital products effectively? Sometimes it takes a little extra creativity and outside-of-the-box thinking to develop smart marketing tactics for your digital products. It’s hard to sell someone something they can touch, see,...read more
What is a Landing Page? Why Does it Matter? While channels such as blogs and social media have come to the forefront of online marketing, a business should never lose sight of online marketing basics for lead generation, such as the use of a landing...read more
Boosting ROI With Inbound Marketing It's no secret that inbound marketing is the latest internet marketing craze, and aside from understanding the basic principals of inbound, you must consider how important it is to quantify its usefulness and profitability...read more
5 Steps to Direct mail That Actually Works While some marketing firms and analysts believe that direct mail has become a relic of a bygone era, many still espouse a direct mail campaign as a marketing tool that is still incredibly effective, if done...read more
CTA stands for “Call-to-Action.” While often taken for granted, CTAs are among some of the most important elements of an effective inbound marketing strategy. Typically a CTA is a button, image, or link that “calls” your website visitors...read more
At Envision Creative Group, we recently officially added "public relations" to our list of available services. While we have probably been doing a lot of work that would fall into the PR landscape unofficially since we first launched, it's time we addressed...read more
The battle for your customers' attention is becoming more difficult by the day. Customers have short attention spans due to their preoccupation with work, family, and other interests. They are tired of blatant marketing messages and being sold to at every...read more
The internet has revolutionized businesses around the globe, from small mom and pop stores to large-scale corporations. As technology advances, the pressure on businesses to create a professional and unique online presence is stronger than ever. If you...read more
One of the most important factors to driving restaurant sales is menu design. Unfortunately, this is the one area where restaurateurs pay the least amount of attention, thinking that food and atmosphere will be enough to drive sales. While this might...read more
Truly stunning and effective brochures are tough to make. While every business needs this creative, informative, and tangible marketing tool, not every business owner can (or wants to) take the time to try to conceptualize, design, write, and print...read more
We know you. And we like you – a lot. You’re hip, cool, the smartest business owner on the block. You prefer your breakfast with extra blog posts on the side (you read blog posts!), and you accept new technology with open arms. You might even own...read more
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