The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Though well-intentioned, New Year’s resolutions are often the stuff of half-hearted Instagram truisms and generic quotes about “doing better.” Last month, we took a step back as a team to identify our individual and collective aspirations for...read more
When was the last time you conducted market research and analysis? If you’re like most business owners, executives, and professionals, you probably haven’t revised or updated your market analysis since creating your business plan. That’s not surprising...read more
Social media statistics carry vast amounts of valuable data that can be used to benefit your business. Since becoming a global powerhouse in the world of digital marketing, social media has had a significant impact on sales and driving revenue. Aside...read more
Search engine optimization (SEO) is a cornerstone of inbound marketing. To that end, many companies use SEO services as one of their tried-and-true, bread-and-butter marketing tactics. However, SEO is not as easy as it may seem, in part because of the...read more
How you position your brand is crucial to your company’s success. It is how you differentiate yourself from your competition. Brand positioning is what drives customer perceptions and buying behavior. Every business has a brand. Let me repeat: every...read more
Sometimes website redesign is a necessity for success. There are enough ways to lose customers without contributing to the problem by making visitors to your website angry. And yet, we tend to see some of the same mistakes again and again – errors that...read more
“Wine is bottled poetry” – Robert Louis Stevenson Maybe you’re in a fancy restaurant (it’s nice to treat yourself now and then). Maybe there’s a lull in the conversation and you start eavesdropping (no judgement). You hear the following:...read more
Part 1: Your Guardian Angels Part 2: The Virtues Part 3: The Temptations The Fallacy of the SEO Saint We all strive for it, but it’s hard. Being a search engine optimization (SEO) saint takes dedication, fortitude, and often a significant...read more
Food packaging is a shallow industry. If everyone’s favorite packaged foods held a beauty pageant, there would be no honorable mention for inner beauty. While package design serves the function of protecting your food, the objective of effective design...read more
For years almost every marketer knew that they needed a brochure or sales kit to pass along to their target customers. Sure the format may have varied from a simple tri-fold to a more complex folder system with collateral sheets and tiered multi-page...read more
I recently realized that we have some of the best clients we could ever ask for. They go out of their way to thank us, to compliment our work, and to support us in any way they can. They appreciate our ideas and respect our work enough to let us be creative...read more
As we’ve discussed in the past, a brand is not your logo, it’s not your name, it's not your website, sales materials, or marketing efforts, and it’s not your tagline. It’s the sum total of the experiences an individual and a community associates...read more
I know, it's kind of random to see a recipe on a marketing website but this makes sense for a few reasons. It's an amazingly delicious and easy recipe! Envision is in love with food of all kinds and designs packaging for all sorts of products. ...read more
::WARNING:: THIS POST MAY MAKE YOU WANT TO GRAB A CERVEZA Guest Post by Viviana Baluja If you’ve been down Lamar, chances are you’ve passed by the two-story bright blue and pink colored building that sells some of the most authentic tasting Mexican...read more
You might have noticed on our website that we have a section for the "obligatory SEO text." Even though we're poking a little bit of fun at the whole (overdone) concept of manipulating search engine results, the reality is that Google and its friends...read more
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