The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Search engine optimization (SEO) is a cornerstone of inbound marketing. To that end, many companies use SEO services as one of their tried-and-true, bread-and-butter marketing tactics. However, SEO is not as easy as it may seem, in part because of the...read more
How you position your brand is crucial to your company’s success. It is how you differentiate yourself from your competition. Brand positioning is what drives customer perceptions and buying behavior. Every business has a brand. Let me repeat: every...read more
Choosing a digital marketing agency is not an easy process. The choices seem limitless, they all say they’re the best choice, and many sound very similar. How are you supposed to choose? Start with the basics. Before you begin your search you need...read more
What is product positioning? The name implies it’s the way a product is physically displayed. While product placement can be one aspect of product positioning, it’s much more involved than that. It’s the way your products or services are perceived...read more
There’s more to social media marketing packages than simply hiring an individual to craft a few tweets and update a Facebook status. The benefits of social media are much more extensive than that. Social media gives your business the opportunity to...read more
Tips from Bobby Jenkins, President of ABC Home and Commercial Services and John Garrett, President, and Publisher of Community Impact Newspaper I recently attended a fantastic seminar, hosted by the Austin Chamber of Commerce, where two great...read more
Your website design needs to keep up with a fast-changing universe, despite the relatively young age of the internet. It was only a few years ago it became the general consensus that every business should have a website...though there are still a few...read more
Is your business in need of a website redesign? Whether you're replacing a dated site or creating a new one to meet demand, there are a few elements that always require careful consideration. A complete website redesign demands a lot of upfront preparation,...read more
Brand positioning can be a confusing process. In general, the term “branding” is used as a generic way to describe a business, their logo, and their visual style. Many people tend to use “brand” interchangeably with “logo” and vice-versa because...read more
5 Common Marketing Mistakes Like parenting there is no book that can tell you exactly how to run and market your unique business...though there are many authors who may beg to differ. However there are some proven tactics, and several common mistakes....read more
When most people think of social media, they immediately think of Facebook, Twitter, and maybe the old days of MySpace. So when someone suggests that social media may be beneficial for your business you may think that those outlets are for personal use,...read more
Imagine...it's time to watch the Super Bowl, everyone in America is crowded around a television with their team jersey on, favorite beverage in hand, and tons of snacks on the table, while several major brands compete to have the most memorable commercial....read more
Last week we asked you 13 questions about sales and marketing that we pulled from the book Jump Start Your Marketing Brain Now that you've had a little bit of time to think over your responses, we'd like to provide you with some insight about the answers...read more
Do you feel like you have a pretty good grasp on the basics of sales and marketing? Take this quiz and you may be surprised by the answers. 1. The smartest way to significantly grow sales is... a. Building loyalty b. Finding new...read more
How much power does packaging design have over the purchasing decision? Most people take product packaging for granted. They enter the store, grab what they think they need...more if they're hungry, and head to the register. What they may not realize...read more
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