Facebook

How to React to Facebook’s New Algorithm Updates

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How to React to Facebook’s New Algorithm Updates

Raise your hand if you love seeing spam in your Facebook news feed. Did you raise your hand? We didn’t think so. Fake news and irrelevant ads are running rampant on the power-house social platform. Sensationalized content has been waging a war against...read more

Influencer Marketing

What is Influencer Marketing and is it Right for Your Business?

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What is Influencer Marketing and is it Right for Your Business?

Marketing has existed for centuries. As far back as the Romans and ancient Greeks, promotion, trade, and influence all played a major role in the success of the economy. Though the methods have changed drastically, the principles have generally remained...read more

Brand Identity

A Lack of Brand Identity Will Damage Your Marketing Results

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A Lack of Brand Identity Will Damage Your Marketing Results

Imagine that brand identity is the DNA of your business. It makes up every single element of your business. Employees, content, interactions, and more, it’s all part of your company’s DNA, your identity. Brand identity is the essence of your business....read more

New Year's Resolution

Our 4 New Year’s Resolutions That Every Business Should Totally Steal

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Our 4 New Year’s Resolutions That Every Business Should Totally Steal

Though well-intentioned, New Year’s resolutions are often the stuff of half-hearted Instagram truisms and generic quotes about “doing better.” Last month, we took a step back as a team to identify our individual and collective aspirations for...read more

Inbound Marketing

Market Analysis that Creates an Inbound Marketing Breakthrough

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Market Analysis that Creates an Inbound Marketing Breakthrough

When was the last time you conducted market research and analysis? If you’re like most business owners, executives, and professionals, you probably haven’t revised or updated your market analysis since creating your business plan. That’s not surprising...read more