The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Choosing a digital marketing agency is not an easy process. The choices seem limitless, they all say they’re the best choice, and many sound very similar. How are you supposed to choose? Start with the basics. Before you begin your search you need...read more
What is product positioning? The name implies it’s the way a product is physically displayed. While product placement can be one aspect of product positioning, it’s much more involved than that. It’s the way your products or services are perceived...read more
There’s more to social media marketing packages than simply hiring an individual to craft a few tweets and update a Facebook status. The benefits of social media are much more extensive than that. Social media gives your business the opportunity to...read more
There is incredible potential for a well-executed email drip campaign. Companies who master drip campaigns produce 80% more sales at a lower cost. Whether you’re looking to nurture, up-sell, or educate, drip campaign emails generate click-through...read more
“Every blog post is a new landing page, and it works for you. It has a job and a hard hat, and it goes to work 24 hours a day for you.” --Amanda MacArthur, “The 7 Habits of Highly Successful Corporate Blogs” Mastering Business Blogging A badass...read more
There can sometimes be a tug of war that business owners and online marketers have with themselves: Do you produce content that's best for search engines, or appeals more strongly to the actual people who you want as customers… knowing that you have...read more
Inbound link building for search engine optimization has become something of an obsession for both business web designers and our clients. It's really no wonder: Next to optimizing your pages and increasing the quality of the content basis, there's really...read more
Keep up-to-date on your website design and marketing plan. If you're someone who follows football regularly, then you're probably already familiar with the bizarre story of the 2011 Indianapolis Colts. Although there are a number of factors contributing...read more
Tips from Bobby Jenkins, President of ABC Home and Commercial Services and John Garrett, President, and Publisher of Community Impact Newspaper I recently attended a fantastic seminar, hosted by the Austin Chamber of Commerce, where two great...read more
Your website design needs to keep up with a fast-changing universe, despite the relatively young age of the internet. It was only a few years ago it became the general consensus that every business should have a website...though there are still a few...read more
Is your business in need of a website redesign? Whether you're replacing a dated site or creating a new one to meet demand, there are a few elements that always require careful consideration. A complete website redesign demands a lot of upfront preparation,...read more
Brand positioning can be a confusing process. In general, the term “branding” is used as a generic way to describe a business, their logo, and their visual style. Many people tend to use “brand” interchangeably with “logo” and vice-versa because...read more
5 Common Marketing Mistakes Like parenting there is no book that can tell you exactly how to run and market your unique business...though there are many authors who may beg to differ. However there are some proven tactics, and several common mistakes....read more
When most people think of social media, they immediately think of Facebook, Twitter, and maybe the old days of MySpace. So when someone suggests that social media may be beneficial for your business you may think that those outlets are for personal use,...read more
Imagine...it's time to watch the Super Bowl, everyone in America is crowded around a television with their team jersey on, favorite beverage in hand, and tons of snacks on the table, while several major brands compete to have the most memorable commercial....read more
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