Marketing automation involves software that automates marketing tasks, such as emails, social media posting, and CRM integration. The purpose of marketing automation is to make tasks in the short-term easier in order to contribute to long-term success....read more
Our 9 Biggest Takeaways from the World’s Biggest Inbound Marketing Conference
Our 9 Biggest Takeaways from the World’s Biggest Inbound Marketing Conference
Our hands may still be cramping from taking so many notes during Inbound 2016—Hubspot’s annual 14,000+ inbound marketing conference—but we’d like to believe it was well worth it. We’ve distilled everything we learned down to nine key takeaways...read more
Do You Really Need Custom Web Design for Your Brand?
Do You Really Need Custom Web Design for Your Brand?
Custom web design is a cornerstone of a company’s online presence. It not only affects the customer’s relationship with the company, but indeed, its entire public image. In 2016, a website is perhaps the single most visible aspect of a company. From...read more
Maximize Your ROI with Strategic Target Market Analysis
Maximize Your ROI with Strategic Target Market Analysis
A good target market analysis can help you maximize your ROI. It’s what helps small businesses compete with large ones. Put simply, it’s knowing who your target audience is; the customer or client base you will be targeting specifically to purchase...read more
Make Yourself Irresistible: Try These Value Proposition Examples
Make Yourself Irresistible: Try These Value Proposition Examples
The frenetic nature of marketing makes it very easy to forget what the overall purpose of it is - namely, to differentiate your company from the dozens (or hundreds, or thousands) of similar organizations in your industry. This is true even for markets...read more
Tools for a More Engaging Website Design
Your website design needs to keep up with a fast-changing universe, despite the relatively young age of the internet. It was only a few years ago it became the general consensus that every business should have a website...though there are still a few...read more
How to Conduct the Perfect Website Redesign
How to Conduct the Perfect Website Redesign
Is your business in need of a website redesign? Whether you're replacing a dated site or creating a new one to meet demand, there are a few elements that always require careful consideration. A complete website redesign demands a lot of upfront preparation,...read more
The Difference Between a Brand and a Logo (and How Brand Positioning Fits Into the Picture)
The Difference Between a Brand and a Logo (and How Brand Positioning Fits Into the Picture)
Brand positioning can be a confusing process. In general, the term “branding” is used as a generic way to describe a business, their logo, and their visual style. Many people tend to use “brand” interchangeably with “logo” and vice-versa because...read more
5 Common Marketing Mistakes
5 Common Marketing Mistakes Like parenting there is no book that can tell you exactly how to run and market your unique business...though there are many authors who may beg to differ. However there are some proven tactics, and several common mistakes....read more
Social Media Marketing: The best outlets for business and why you should be involved.
When most people think of social media, they immediately think of Facebook, Twitter, and maybe the old days of MySpace. So when someone suggests that social media may be beneficial for your business you may think that those outlets are for personal use,...read more
How to Create Successful Marketing Campaigns
Imagine...it's time to watch the Super Bowl, everyone in America is crowded around a television with their team jersey on, favorite beverage in hand, and tons of snacks on the table, while several major brands compete to have the most memorable commercial....read more
Marketing Brain IQ Test – Answers
Last week we asked you 13 questions about sales and marketing that we pulled from the book Jump Start Your Marketing Brain Now that you've had a little bit of time to think over your responses, we'd like to provide you with some insight about the answers...read more
Marketing Brain IQ Test
Do you feel like you have a pretty good grasp on the basics of sales and marketing? Take this quiz and you may be surprised by the answers. 1. The smartest way to significantly grow sales is... a. Building loyalty b. Finding new...read more
The Power of Packaging Design
How much power does packaging design have over the purchasing decision? Most people take product packaging for granted. They enter the store, grab what they think they need...more if they're hungry, and head to the register. What they may not realize...read more
How to Make Your Website Design REALLY Work for You
Does your website design currently work for you? Most companies would say that, at best, their website might be a nice receptionist with a great smile. Is that what you really want? Why isn't your website your best sales person? This article will set...read more