Today, the Internet is one of the main communication and marketing channels. Now that large international brands are taking advantage of this new media, how can your small business expect to compete? It may seem daunting to try to rank on search...read more
Getting Serious About Your Social Media Content Strategy
Getting Serious About Your Social Media Content Strategy
So you’ve got a Twitter account, a LinkedIn blog, and a Facebook page that you update every so often. Before you pat yourself on the back for a job well done, consider this: Most social media content strategies fail. If there’s no rhyme or reason...read more
Are You Keeping Tabs on Your Company’s Digital Footprint?
Are You Keeping Tabs on Your Company’s Digital Footprint?
A digital footprint is a compilation of the online “traces” that people and companies leave of themselves. Some footprint elements are deliberate - photos uploaded to social media, posted content, publicly listed email addresses, and information of...read more
Create a Value Proposition to Shoot Your Brand to the Top
Create a Value Proposition to Shoot Your Brand to the Top
Your value proposition is the service you provide that makes you attractive to others. It’s the promise of value to be delivered. It’s the primary reason a prospect should buy from you. It also describes your target customer and what you will offer...read more
Segmenting Leads: The Fastest Way You Can Gain ROI
Segmenting Leads: The Fastest Way You Can Gain ROI
Let’s talk about segmenting your leads, which is really just schmancy-speak for grouping your customers and clients by their shared properties: characteristics, needs, or interests. The main reason you should be segmenting your leads is so that...read more
How to Blog for Business Success
Blogging for business has been steadily climbing the ranks in content marketing. It provides an effective way to support organizational goals by nurturing and converting leads. How effective is business blogging you might ask? B2B marketers that publish...read more
Updating a Corporate Logo. When does it make sense?
We've heard it a thousand times: "We can't update our logo because we've been in business for (name your period of time) and everyone recognizes it already. We might alienate our current clients..." We always respond with a series of questions...read more
The Gap logo – How Not to Approach Rebranding
Recently, the popular clothing manufacturer, The Gap decided to rebrand itself by changing the company logo that has been recognizable for 20+ years. The new logo which was recently unveiled to the world can be seen below alongside the original logo which...read more
Packaging Design: Why all of the details are important
Walking down the isle of the grocery store with a list in your hand and a keen determination to get out of the crowd, what would make you stop to examine, much less purchase the new salsa product on the shelf? Or, what makes you try the Corazonas Tortilla...read more
Google Analytics – 3 Reports Everyone Should Run
I was at an industry party recently joking with a friend about my obsession with analytics and strategy. I am a veritable mad scientist when it comes to approaching creative campaigns and you will find me happiest standing in a room full of white boards...read more
Strategic Campaign Management w/ URL Builder
Did you know that you can use Google Analytics to help you more accurately track inbound traffic from multiple outbound marketing efforts? If you are running a social media campaign, email marketing campaign or have banner ads or partner links out on...read more
Are You a Neanderthal Marketer?
Are you happy with the current return on investment for your marketing efforts? Do you find that you are spending more and more each year on your marketing efforts only to realize minimal gains? If so, you may be what is considered a Neanderthal Marketer....read more