So you’ve got a Twitter account, a LinkedIn blog, and a Facebook page that you update every so often. Before you pat yourself on the back for a job well done, consider this: Most social media content strategies fail. If there’s no rhyme or reason...read more

A digital footprint is a compilation of the online “traces” that people and companies leave of themselves. Some footprint elements are deliberate - photos uploaded to social media, posted content, publicly listed email addresses, and information of...read more

Your value proposition is the service you provide that makes you attractive to others. It’s the  promise of value to be delivered. It’s the primary reason a prospect should buy from you. It also describes your target customer and what you will offer...read more

Let’s talk about segmenting your leads, which is really just schmancy-speak for grouping your customers and clients by their shared properties:  characteristics, needs, or interests.  The main reason you should be segmenting your leads is so that...read more

Email has been around for a long time, and yet email marketing shows no sign of aging. In fact, it’s Benjamin Button-ing its way through the world wide web, somehow becoming more effective, more dynamic, and stronger with time. With personalization...read more