Choosing a digital marketing agency is not an easy process. The choices seem limitless, they all say they’re the best choice, and many sound very similar. How are you supposed to choose? Start with the basics. Before you begin your search you need...read more
10 Ways Product Positioning Will Improve Your Marketing
10 Ways Product Positioning Will Improve Your Marketing
What is product positioning? The name implies it’s the way a product is physically displayed. While product placement can be one aspect of product positioning, it’s much more involved than that. It’s the way your products or services are perceived...read more
The 3 All-Important Aspects of Social Media Marketing Packages
The 3 All-Important Aspects of Social Media Marketing Packages
There’s more to social media marketing packages than simply hiring an individual to craft a few tweets and update a Facebook status. The benefits of social media are much more extensive than that. Social media gives your business the opportunity to...read more
7 Proven Elements of a Successful Drip Campaign
7 Proven Elements of a Successful Drip Campaign
There is incredible potential for a well-executed email drip campaign. Companies who master drip campaigns produce 80% more sales at a lower cost. Whether you’re looking to nurture, up-sell, or educate, drip campaign emails generate click-through...read more
Basics for Badass Business Blogging (the 4 Things You Need to Know)
Basics for Badass Business Blogging (the 4 Things You Need to Know)
“Every blog post is a new landing page, and it works for you. It has a job and a hard hat, and it goes to work 24 hours a day for you.” --Amanda MacArthur, “The 7 Habits of Highly Successful Corporate Blogs” Mastering Business Blogging A badass...read more
How Izze Takes a Healthy Approach to Branding
If you look closely on your supermarket shelves lately, then you might have noticed that a new drink is popping up everywhere – Izze combines traditional soda with all-natural ingredients, fruit flavors, and a taste that's as refreshing as it is good...read more
Do You Know Great Design When You See It?
- What makes a great design, whether it's on the web or a sheet of paper? Certainly, you could argue that great design is beautiful, and that's certainly part of the recipe. But the world is full of pieces of art that aren't particularly moving, in a...read more
What You Can Learn About the Creative World From Mad Men
The popularity of AMC's Mad Men has prompted a lot of our clients to look at the work we do in a whole new light. It's an entertaining show, to be sure, but could any of what you see actually be reflected in our day-to-day reality? Probably the quickest...read more
Are You Hungry for a Bigger Marketing Impact?
Here at Envision Creative Group, we don't mind admitting that we always have an appetite for new creative challenges. Recently, we have found that one of the best ways to satisfy that craving is by working for clients in the food, beverage, and hospitality...read more
Does Your Logo Create or Enforce Your Brand?
What does branding mean to your business? Is it a matter of having a better logo, using a consistent coloring scheme, or maybe being sure that all of your identity and collateral pieces look like they go together? At Envision, we think all of those...read more
What makes Brochure Design great?
We take it as a given that people want any design that we come up with to be eye-catching, but with brochures that's especially important. Why? Because there's no room for middle ground – if it doesn't immediately grab a person's attention, give them...read more
5 Things That Search Engines and Customers Both Hate
There can sometimes be a tug of war that business owners and online marketers have with themselves: Do you produce content that's best for search engines, or appeals more strongly to the actual people who you want as customers… knowing that you have...read more
A Forgotten Benefit of SEO Link Building
Inbound link building for search engine optimization has become something of an obsession for both business web designers and our clients. It's really no wonder: Next to optimizing your pages and increasing the quality of the content basis, there's really...read more
Will Your Website Design Turn Into the 2011 Indianapolis Colts
Keep up-to-date on your website design and marketing plan. If you're someone who follows football regularly, then you're probably already familiar with the bizarre story of the 2011 Indianapolis Colts. Although there are a number of factors contributing...read more
How to grow your business
Tips from Bobby Jenkins, President of ABC Home and Commercial Services and John Garrett, President, and Publisher of Community Impact Newspaper I recently attended a fantastic seminar, hosted by the Austin Chamber of Commerce, where two great...read more