Sometimes blog prompts just don’t come. You can sit and concentrate, research, and brainstorm all you want, but the inspiration just doesn’t come. It’s not easy to consistently contribute high-quality blog posts that combine critical thinking and...read more
How to Cultivate a Social Media Following for Your Ecommerce Store
How to Cultivate a Social Media Following for Your Ecommerce Store
This is a guest post by Patrick Foster, of EcommerceTips.org. Patrick Foster is a freelance writer and contributor to multiple marketing and e-commerce blogs with a passion for business, start-ups, and all things social. The jury is in: cultivating...read more
The Benefits of Social Media: How to Choose Strategically
The Benefits of Social Media: How to Choose Strategically
If you were asked to rattle off a list of social media benefits for your business, you could probably come up with at least five items without batting an eye. Terms like brand awareness, follower growth, and customer service roll off the tongue as naturally...read more
7 Things Kids Can Teach Us About Marketing
7 Things Kids Can Teach Us About Marketing
If you’ve spent any significant amount of time with kids, you’ve probably had a moment where you noticed they have more to offer than just their shirt stains and uncovered sneezes: they have wisdom. We recently came to realize that they also can remind...read more
How to Completely Avoid Sabotaging Your Brand Development
How to Completely Avoid Sabotaging Your Brand Development
When you look up the definition of brand development, here’s what you’ll find: “A metric of marketing success that measures the number of sales within a specific market. The calculation is expressed as the number of unit sales per thousand people...read more
What is a CTA?: Click to Find Out!
What is a CTA? CTA stands for “Call-to-Action.” While often taken for granted, CTAs are among some of the most important elements of an effective inbound marketing strategy. Typically a CTA is a button, image, or link that “calls” your...read more
What Is Public Relations, and Why Do You Need It?
At Envision Creative Group, we recently officially added "public relations" to our list of available services. While we have probably been doing a lot of work that would fall into the PR landscape unofficially since we first launched, it's time we addressed...read more
Do You Have a Knockout Brand?
The battle for your customers' attention is becoming more difficult by the day. Customers have short attention spans due to their preoccupation with work, family, and other interests. They are tired of blatant marketing messages and being sold to at every...read more
5 Reasons Custom Websites Are The Best
The internet has revolutionized businesses around the globe, from small mom and pop stores to large-scale corporations. As technology advances, the pressure on businesses to create a professional and unique online presence is stronger than ever. If you...read more
4 Keys to the Best Menu Design
One of the most important factors to driving restaurant sales is menu design. Unfortunately, this is the one area where restaurateurs pay the least amount of attention, thinking that food and atmosphere will be enough to drive sales. While this might...read more
How to Cook Award Winning Brochures
Truly stunning and effective brochures are tough to make. While every business needs this creative, informative, and tangible marketing tool, not every business owner can (or wants to) take the time to try to conceptualize, design, write, and print...read more
Your Business Needs LinkedIn
We know you. And we like you – a lot. You’re hip, cool, the smartest business owner on the block. You prefer your breakfast with extra blog posts on the side (you read blog posts!), and you accept new technology with open arms. You might even own...read more
Perception of Value: Before You Even Get a Chance
Perception of Value: Before You Even Get a Chance Standing at the crosswalk, patiently awaiting the light to indicate my safe passage across the bustling intersection, my eye caught a standard 8 ½ x 11 sheet of paper Scotch-taped on the light post...read more
Choosing Your Graphic Design or Marketing Agency: Size Matters
Embarking on a new creative relationship can be daunting, especially if you've never done it...read more
10 Ways to Be a Twitter All-Star
Do you tweet for business? If not, you should! If it's actually possible that you don't know, there's this social media tool known as Twitter and the messages you post are known as "tweets." They consist of 140-character posts to which you can...read more