Social Media Following

How to Cultivate a Social Media Following for Your Ecommerce Store

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How to Cultivate a Social Media Following for Your Ecommerce Store

This is a guest post by Patrick Foster, of EcommerceTips.org. Patrick Foster is a freelance writer and contributor to multiple marketing and e-commerce blogs with a passion for business, start-ups, and all things social. The jury is in: cultivating...read more

Social Media

The Benefits of Social Media: How to Choose Strategically

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The Benefits of Social Media: How to Choose Strategically

If you were asked to rattle off a list of social media benefits for your business, you could probably come up with at least five items without batting an eye. Terms like brand awareness, follower growth, and customer service roll off the tongue as naturally...read more

Marketing

7 Things Kids Can Teach Us About Marketing

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7 Things Kids Can Teach Us About Marketing

If you’ve spent any significant amount of time with kids, you’ve probably had a moment where you noticed they have more to offer than just their shirt stains and uncovered sneezes: they have wisdom. We recently came to realize that they also can remind...read more

Brand Development

How to Completely Avoid Sabotaging Your Brand Development

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How to Completely Avoid Sabotaging Your Brand Development

When you look up the definition of brand development, here’s what you’ll find: “A metric of marketing success that measures the number of sales within a specific market. The calculation is expressed as the number of unit sales per thousand people...read more

Do You Have a Knockout Brand?

The battle for your customers' attention is becoming more difficult by the day. Customers have short attention spans due to their preoccupation with work, family, and other interests. They are tired of blatant marketing messages and being sold to at every...read more