The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you want to turn into leads and customers. It includes things like search engine optimization, email...read more
Everyone knows what a logo is, but few people understand what a logo does. Iconic American art director and graphic designer Paul Rand once said, “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies.” Rand’s...read more
I have a hunch that I’m not the only one at Envision who feels this way: brainstorming sessions are the best. With no specific agenda other than to think of ideas, group brainstorms are fun and free-flowing. To someone standing on the other side of...read more
Four months ago, I was researching online social media kits. As I was browsing through the competing options I noticed they had one flaw in common; they were focusing on the wrong metrics. Increasing followers, driving website traffic, increasing leads...read more
Marketing design is one of the most abused, misunderstood, and impressive elements of marketing and sales. The earliest examples of modern advertisements were first witnessed during the 19th century for Pears Soap. Ever since then, design has played a...read more
If you think blogging sounds like a great idea for your company, you're right: It can transform the way you interact with the public. But you need to execute it right to turn that great idea into a successful communication tool for your small business....read more
If you ask ten advertising professionals what the most effective length of advertising copy is, you would likely get ten very different answers. Some believe copy should be short, crisp, and catchy. Some believe it should be lengthy. The rest fall somewhere...read more
Inbound Marketing, the concept of gearing your marketing strategy toward guiding potential customers to your website and generating leads, continues to grow in popularity. According to a 2013 report by HubSpot, 58% of all companies embraced inbound marketing,...read more
It’s easy to open a Twitter or Facebook account for your company. But effective social media management--the true key to your online community success--is far more difficult. The right people and strategy can turn a potential customer into a sale,...read more
Branding is not complete without a logo. According to Paul Rand, creator of logos for IBM, ABC, UPS and others, “If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown." In this post,...read more
Email marketing continues to spread in the marketing world. A recent study found that over 70% of marketers now use this channel to relay their message, more than ever before. Communicating via email thus has become an important part of inbound marketing...read more
As digital marketing proliferates in the modern market space, many have been proclaiming the death of direct mail. The arguments are plenty: people don't open their mail anymore, they are hesitant to provide their personal address, consumers' mailboxes...read more
The foundation of Inbound Marketing is original, engaging, informative content that speaks directly to the target audience. Not only does your business's blog serve as one of the best mediums for sharing that content, but blogging is essential for brand...read more
In the world of inbound marketing, "content is king." While most people only consider text content, the most successful marketers have found ways to implement images, video, and webinars into their inbound marketing campaign. This post outlines how...read more
Your industry is only as boring as your marketing. No matter if you are in the financial, life insurance, or any other stereotypically "boring" industry, your business is not damned to embody that label--and you don't have to sacrifice credibility...read more
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