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From small businesses to Fortune 500 companies, blogging has become an integral part of business and marketing. Many are wanting to know the secrets of how to write a blog post that converts leads into customers and sales. To date, blogging remains an...read more
Content marketing is…. a vague term. For some people, it means blogging, for others it means hiring freelancers to write short-form content for their website, and for others? It’s a way of life. I’m not going to brag and say it’s a way of life...read more
Most people know what they can’t (or shouldn’t) attempt to do on their own: plumbing, electrical work, new brakes on the car. But graphic design, web development, and copywriting? In the agency setting, we see business owners try to “DIY” these...read more
So, you’re looking for some copywriting tips. Most people turn to copywriting as a way of delighting their prospects, leads, and customers. However, many business owners are somewhat iffy on how copywriting can be used to enhance their brand. The name...read more
Everyone within your company has a role to play, and without any of them success would be much more difficult. However, one of the most important ones is often one of the most overlooked. This role is, of course, that of a dedicated copywriter. If your...read more
If you ask ten advertising professionals what the most effective length of advertising copy is, you would likely get ten very different answers. Some believe copy should be short, crisp, and catchy. Some believe it should be lengthy. The rest fall somewhere...read more
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