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Everyone within your company has a role to play, and without any of them success would be much more difficult. However, one of the most important ones is often one of the most overlooked. This role is, of course, that of a dedicated copywriter. If your...read more
Thank Your Wordsmith: Copywriter-Content Strategists Exist
Let’s start with some clarifying statements: Content is not copy. Marketing is not advertising. Content Strategists are not Copywriters. But, sometimes copywriters can be content strategists. Most likely, they can write content...read more
