The important factor to remember when building your email list is to give your target market an invaluable offer in exchange for their contact information. Very similar to hooking a fish using some delicious bait. The only way to pull your audience into your email marketing campaign is to provide them with an offer, or free gift, they can use that will solve a problem.
You see, with inbound marketing, you are attracting a specific group of people who are already looking for what you have using platforms such as social media, content marketing (blogging, article marketing), and video marketing, to name a few. When you show up during their search, you want to be ready by giving value and sharing a gift.
Below are five “bait” ideas you can use to increase your opt-in conversions for your email marketing.
1. eBook or PDF File
Downloadable sources can serve as an amazing foundation to boosting your email leads. It doesn’t have to be elaborate or a 20-page report. You can share immense value in just a few pages that starts the relationship building process with your new subscriber through an email marketing campaign strategy.
You can also think of this as an extended blog post. If you have a topic that exceeds 600+ words, consider converting that into an eBook instead. Diteba Research Laboratories implemented this idea and soon they saw a 3x increase in conversion rate.
2. Webinar Training
In The Definitive Guide to List Building, author Giles Thomas lists webinars as one of the top techniques for increasing opt-ins. One of the main reasons is that webinars differentiate you from the crowd because most will not do them. You are separating yourself just by offering this valuable source.
Does your company do regular webinar trainings for your team, customers, or employees? Why not record one that will be useful for your target audience and give that as your offer? Use this highly effective method to attract quality leads.
3. Boot Camp Series
Another suggestion is offering an extended training series on how you do something in your business that will help shorten your markets’ learning curve OR solves a problem within your niche. This could be in the form of videos (highly suggested) or just an email series your leads will receive for their first 5 days.
Get Response, one of the industry’s leading autoresponder services, puts giving a video series is second on their list when it comes to “baiting” the prospect.
When you share information that could potentially come with a price tag (yet, you’re giving it away for free), there’s an increased likelihood that when it’s time for you to promote a special, they will jump on it. Why? Because if your free stuff was good, just imagine the type of value you’re offering with the paid.
People love checklists. Perhaps as a marketer you could share “the 6 most important things to do in your next blog post” checklist. What are some of the things you do on a daily basis that require a list? Share that as an offer.
5. Buyer’s Guide
This idea is similar to the eBook, yet with a specific purpose. Reflect on the important decisions your prospect must consider prior to making a final buying commitment. Think about the common obstacles and questions that frequently arise during this process. Put this information into a step by step guide that showcases your company’s awareness and understanding of the issues, while offering the solution.
There you have it! Five effective tips that will help improve your email marketing conversion rates while generating quality leads for your business. Sticking to an email marketing campaign strategy will help you attracts potential clients in to view more of your content. The key is to start with one, create the offer, then begin testing it for results.