With the increasing number of consumers flocking to social media to post product reviews, research businesses, and seek out referrals, it’s no doubt that social media tracking is a crucial step in your digital marketing strategy. Neglecting to “listen” to the what the online world is saying about your company, products, or brands does more than keep your business at a standstill; it actively hurts progress.
So what exactly is social media tracking, and why is it important for your brand? Take a look below to find out.
Definition of Social Media Tracking
Social media tracking – also known as social media monitoring – is the process of watching the world of social media to learn how consumers view your business. What are people saying about your products, your brand, or your niche as a whole? Anything you need to know can be found on multiple social media sites like Facebook, Twitter, LinkedIn, and Google+.
Being in the know allows you to stay on top of trending topics regarding your industry, whether positive or negative, so that you can produce relevant, helpful content for your audience. Neglecting to keep up with complaints and comments puts your business at risk for negative repercussions.
Consequences of Ignoring Social Media Tracking
There are several risks of avoiding social media tracking. Here are a few of them for you to consider when coming up with your digital marketing strategy.
- Escalation of disputes – Once upon a time, disgruntled customers sent you letters via snail mail, but never before have consumers had such an accessible, influential avenue for complaints as now. Social media has provided an easy and effective method for bashing businesses. Failing to address issues right away can cause you to lose both current and potential customers. But you can’t address issues you’re unaware of – hence, the need for social media tracking.
- Negative or non-existent online presence – Simply creating a Facebook or Twitter account and posting random status updates is not enough to build your online presence. To really make social media work for your business and create a brand image, you must be involved in the conversation. It’s much easier to do this if you practice social media monitoring and are aware of what that conversation is.
- Lack of awareness of your products and services – Social media monitoring is a vital part of raising awareness about the services and products you offer. When you stumble across positive conversations about your brand, it’s easy to forward the information to your own fans and followers, thus increasing its reach. But if you’re not monitoring the social web, you miss out on these opportunities.
- Little knowledge of feedback – Customer feedback regarding your products and services often guides future product development plans. Being aware of how consumers feel about the things you offer allows you to better design products to meet their needs. Without social media monitoring, you fail to see enough feedback to make a significant difference.
It’s no secret that social media is the place to be for a true picture of consumer reactions to brands. Social media tracking provides you with the tools you need to stay on top of comments, complaints, and opinions of your business, products, services, and industry.
Don’t put yourself at risk for any of the issues mentioned above. Monitor the social web to make the most of your digital marketing campaign.