The past few months have demonstrated some of the most dramatic changes in consumer behavior that we’ve seen in our lifetime. In March alone, nearly 97% of restaurants in the United States were impacted by the mandatory dine-in closures. The industry...read more
Marketing During COVID-19 And Why It Shouldn’t All Be Doom And Gloom
Marketing During COVID-19 And Why It Shouldn’t All Be Doom And Gloom
“In these uncertain times…” Stop and think about how often you’ve heard that particular phrase uttered in the past 8 weeks. It’s seemingly in every television commercial, emblazoned on billboards across the country, and even pops up on Hulu...read more
New Offering: Free COVID-19 Marketing Consultation & Action Plan
New Offering: Free COVID-19 Marketing Consultation & Action Plan
The outbreak of COVID-19 is impacting all businesses, including the hard-working owners, operators, staff, and just about everyone within the small-business industry. In these tough times, the outlook may seem bleak, however, the most important thing...read more
Effective Digital Marketing Requires a Game Plan
Effective Digital Marketing Requires a Game Plan
Digital marketing changes drastically from year to year (and for some industries, from week to week). Industry shifts, web trends, and ongoing marketing innovations present companies with new challenges and new opportunities around every corner. These...read more