There’s more to social media marketing packages than simply hiring an individual to craft a few tweets and update a Facebook status. The benefits of social media are much more extensive than that. Social media gives your business the opportunity to build a community online where you can engage with your target audience, and share original and third party content. Most social media agencies know exactly how, what, and when to post to make your business successful on social media.
Social Media Marketing Packages
There are three main aspects to strategic social media marketing packages should have:
- Profile development
- Tracking and reporting
When you’re looking for social media marketing packages that fit your business criteria, always make sure these three aspects are present. Agencies that execute these elements of social media marketing packages are basing their services on strategy rather than day-to-day tasks.
1. Profile Development
Whether you’ve had social media brand profiles for years, or have yet to enter the fray, social media marketing packages implemented by a top-notch agency will bring consistency and quality to your online presence. Profile development includes the following research:
- Buyer persona
- Vanity URL
- Setting up profiles
- Designing profile images
Notice that none of these actions includes actually posting any content. It’s important to spend time developing buyer personas so that you can put your content in front of the right people. In addition to this, your buyer personas will dictate which social platforms your brand will use.
After deciding who your target is and what platforms to use, an agency will make your profiles more appealing to attract people within your target audience. Detailed profile development is the foundation of great social media marketing packages.
Once you’ve established a firm foundation for your brand on social media, it’s time to start thinking about content. This is where social media marketing packages between agencies vary the most.
Common differences in social media marketing packages:
- Original advertisements
- Amount of third-party content
- Number of posts per week
- Using pay-per-click
The list goes on. Choosing a package depends on the goals of your business. If you’re just starting on social media, an aggressive package with original advertisements and frequent posting can help your business create a powerful online presence. If you already have an established presence, hiring an agency to maintain regular posts involving relevant third party content and original advertisements can bring steady growth and increase revenue with lead generation tactics.
Using an agency to manage social media marketing saves you time, money, and resources. You get to do what you love without the distraction of creating a tweet every couple of hours. An agency will post a combination of original content created for your business and relevant third-party content that positions you as a thought leader in your industry. This strategy turns your social media accounts into a trustworthy source of information your buyer personas will appreciate.
3. Tracking and Reporting
This last piece of the social media marketing packages puzzle is the most important for your ongoing efforts. Tracking and reporting allow you to see exactly what’s going on with your social media accounts. This is the best way to optimize the performance of content, increase audience growth, and drive website traffic. If your brand experiences a surge of new Twitter followers, but only a few click-throughs to your website, you’d want to know why the engagement was so low.
An agency will track all of these analytics on a regular basis and adjust your social media strategy accordingly. For example, if you know that 90% of people aged 18-29 use social media, it might be helpful to know your audience demographics and how you can improve your market share among those age groups. This is also a chance for you to stay connected to your social media platforms. Regular reporting and progress meetings help an agency to stay synced with your marketing calendar.
It may seem like all social media marketing packages are different, but each one should always break down into these three elements. Choosing which package is best for you can be tricky, but choosing an agency with a proven track record of success can help you build an exceptional social media presence with speed and efficiency.