The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
The website is the foundation on which all of your online marketing efforts should be built. As such, the design of your website is very important. However, instead of building your website to completion right away, you should consider Growth Driven Design...read more
If you have Sales and Marketing departments, the terms “MQL” and “SQL” may get bandied about quite a bit. If they’re not, that’s ok, because we’re about to learn what they are and how these terms can help you grow your business. What is...read more
Dynamic email marketing is on the scene to save you from losing subscribers (and potential sales) because of one bad email. We’ve all received poorly done automated emails that don’t have the right name or they contain information that’s irrelevant...read more
Choosing what colors you're going to use for your logo and general branding is incredibly important. We live in a world of color and subconsciously lean towards some colors more than others. Choosing a logo is hard enough but choosing the main color of...read more
Our phones are capable of doing almost everything we could imagine, but younger generations like Millennials and Generation Z are using the actual call function less frequently than ever before. We simply don’t like to communicate through phone calls...read more
Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you want to turn into leads and customers. It includes things like search engine optimization, email...read more
Everyone knows what a logo is, but few people understand what a logo does. Iconic American art director and graphic designer Paul Rand once said, “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies.” Rand’s...read more
I have a hunch that I’m not the only one at Envision who feels this way: brainstorming sessions are the best. With no specific agenda other than to think of ideas, group brainstorms are fun and free-flowing. To someone standing on the other side of...read more
Four months ago, I was researching online social media kits. As I was browsing through the competing options I noticed they had one flaw in common; they were focusing on the wrong metrics. Increasing followers, driving website traffic, increasing leads...read more
Marketing design is one of the most abused, misunderstood, and impressive elements of marketing and sales. The earliest examples of modern advertisements were first witnessed during the 19th century for Pears Soap. Ever since then, design has played a...read more
We’ve all experienced it. That moment when you’re adding a stunning social media image to your brand’s profile. You hit the “upload” button, beaming as the progress bar rapidly advances. In your mind’s eye, you can already see your brand’s...read more
Remember when everyone thought social media sites were just these newfangled forums that had little-to-no utility for individuals beyond the adolescent and college-age years? Fast-forward more than a decade later and Facebook has more than 1 billion users,...read more
You are hands down the most attractive person who’s ever visited this website. You might be reading this second sentence now. Despite the fact that our first sentence was super corny, perhaps even stupid, it probably piqued your interest enough to read...read more
Struggling to come up with exciting marketing ideas for your "boring" service business? Here are seven ways to turn up the heat on your next campaign. 1. Get visual with your content marketing Since the takeover of visual social media like Instagram...read more
Most people know what they can’t (or shouldn’t) attempt to do on their own: plumbing, electrical work, new brakes on the car. But graphic design, web development, and copywriting? In the agency setting, we see business owners try to “DIY” these...read more
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