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We search for everything. In fact, there are over 1.2 trillion searches done on Google alone per year. Gone are the days of searching through yellow-pages or hoping advertisements for a provider will come in your mailbox. Nowadays nearly all searches...read more
Have you ever launched an ad and thought “Oh...wait..this is not performing the way I thought it would.” If you haven’t been there yet, you will be at some point. Sure, you can always pull an ad and make adjustments but will you have the time to...read more
Website traffic metrics are often an afterthought. What most people don't think about is how critical these metrics are in helping you understand the efficacy of the marketing strategies you have in place. One of the main goals of inbound marketing...read more
Social media is one of the most important facets of digital marketing but how do you know it's working? Without a list of social media metrics you're tracking, how do you know what you're doing is actually providing value and ROI? If you don't have a...read more
Growth Driven Design: The systematic and incremental approach to website design that focuses on regular updates and developments over a traditional “all-at-once” approach. When it comes to crafting your website in the most efficient and...read more
Remember when everyone thought social media sites were just these newfangled forums that had little-to-no utility for individuals beyond the adolescent and college-age years? Fast-forward more than a decade later and Facebook has more than 1 billion users,...read more
You are hands down the most attractive person who’s ever visited this website. You might be reading this second sentence now. Despite the fact that our first sentence was super corny, perhaps even stupid, it probably piqued your interest enough to read...read more
Struggling to come up with exciting marketing ideas for your "boring" service business? Here are seven ways to turn up the heat on your next campaign. 1. Get visual with your content marketing Since the takeover of visual social media like Instagram...read more
Most people know what they can’t (or shouldn’t) attempt to do on their own: plumbing, electrical work, new brakes on the car. But graphic design, web development, and copywriting? In the agency setting, we see business owners try to “DIY” these...read more
Coming up with social media content ideas over and over again can be exhausting. After a few months of posting, it gets progressively harder to be unique and creative. Don’t worry, we’re here to make it all go away. In the 2017 world of marketing,...read more
Finding a list of social media best practices is simple. Just enter “social media best practices” into Google and you’ll be swamped with a variety of blog posts on the topic. Fortunately, our team has developed the best guide to social media best...read more
Capturing online leads isn’t that hard. Any Tom, Dick, or Sally can do it. Capturing qualified leads is a different story. In fact, it can be a downright bummer, a complete bore, and something many businesses dread. Why is it that qualified leads...read more
Building a social media strategy should be a priority for every organization, business owner, and executive. Social media is just like every other aspect of business; you need to set goals and establish a plan for meeting those goals. Without strategy,...read more
Marketing blunders happen to the best of us at some point or another. Maybe you hit “send” on a high-profile marketing email and then noticed a glaring typo two hours later. Perhaps you accidentally sent your customers a link that led them straight...read more
It’s incredibly easy to find so-called social media marketing services in the current digital landscape. People toss around the terms “engagement,” “brand awareness,” and “follower growth” like balls in a ping-pong match. While these terms...read more
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